Another happy camper is Sir Martin Sorrell, CEO of WPP Group, who retains his crown as chief of the world's largest agency holding company for a while longer.
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In the programmatic arena, the merger's cessation means the holding companies' trading desks – Omnicom's Accuen and Publicis's Vivaki AOD – need not undergo a "Highlander"-style reckoning. The acquisition had fueled speculation that the combined holding company would keep one and shutter the other, or use one as a "conflict shop" style trading desk to allay competitive concerns. None of that matters now, and that may come as a relief to some of Accuen's 200 or so employees and Vivaki AOD's 250, as it allays the need for a long and no doubt cumbersome integration.
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