Home Agencies Razorfish Media Chief Jeff Lanctot Follows CEO Lord Out The Door

Razorfish Media Chief Jeff Lanctot Follows CEO Lord Out The Door

SHARE:

lanctot-razorfishRazorfish’s global chief media officer has resigned, becoming the latest seasoned digital exec to exit a Publicis-owned agency.

Jeff Lanctot’s departure, first reported by Digiday, comes close on the heels of Razorfish CEO Bob Lord’s exit for the top job at AOL Networks. Speaking with AdExchanger, Lanctot said Lord’s exit was a motivating factor but that he’s been mulling a change for some time.

“Bob leaving marks a transitional time for the company. It’s probably a good time for a new wave of leadership to come in,” he said.

Lanctot will use the month of August to “semi-unplug and spend time with family” while he considers his next step. He suggested he’s open to running an entrepreneurial venture as CEO or taking a senior role at a more established company. “As far as agencies go, Razorfish is about as good as it gets and so it would have to be a pretty special opportunity on the agency side,” he said.

Lanctot rose up through the ranks at Razorfish through Avenue A, stuck with it through an awkward stint at Microsoft and then for a time left the agency for a platform-side job at the software giant. He returned to Razorfish in a global media-sales role in 2011.

Today, he serves on several startup advisory boards, including Placed and TapJoy.

Lanctot’s is the latest in a string of senior digital talent to jettison from Publicis-owned agencies. Among the other recent departures, detailed in a story here last week, are Colin Kinsella, former CEO of Digitas North America, Digitas CEO Laura Lang and Rosetta CEO Chris Kuune (who remains chairman).

Tagged in:

Must Read

Meta is giving advertisers the ability to connect their third-party analytics tools directly to its ad platform via API.

How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad Performance

Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.

Salt Lake City, Utah, U.S.A. - February 24th 2021: Martinelli Gold Medal Sparkling Blush for festive occasions and gatherings. Fermented Apple Cider from the state of California.

How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

A scale with the letters AI on one side and a pencil and ruler on the other. The pencil and ruler represent the concept of measurement and precision

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

Why Critics Say Email-Based IDs Don’t Work For CTV

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

How ‘Wrapped’ Insights Become Audience Segments

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.