He added, “As digital and platforms integrate with different types of content and creative and technology, being around a group of people that share that belief was invigorating.”
Although Juhl did not disclose total client numbers, he did acknowledge that the base is “growing.” Essence works with the likes of eBay, Expedia, Google and Walgreens across myriad campaigns. There’s an ever-growing focus on data on all fronts, he said.
“I think as we look at different lines of service, whether it’s media or analytics or creative or technology, I see us taking a data-first approach because that’s the organizing principle in digital marketing,” he said. “It’s no secret that many clients are still struggling to get their hands on all the first-party data available to them. People are talking about third-party data and what we’ve always said is, ‘Get your first-party data organized and impactful before you try to move forward.'”
Programmatic media buying, he added, “plays a huge role in any plan right now.” An agency that understands “the critical equation” of input vs. expected output has formed the basis of many of the data-related client conversations the agency is having, he said. Over the next few months, his focus will be on familiarizing with the Essence talent and client roster while enabling new structures and processes to enable future growth.