Home Agencies WPP CEO Martin Sorrell Steps Down

WPP CEO Martin Sorrell Steps Down

SHARE:

WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he had served as CEO since 1987.

WPP chairman Robert Quarta will be executive chairman until the new CEO is appointed.

Mark Read, CEO of Wunderman, and Andrew Scott, WPP’s corporate development director and Europe COO, will both serve as joint holding company chief operating officers.

Sorrell had been the subject of an investigation alleging misuse of assets and of improper behavior. The misconduct allegation investigation had concluded, WPP said in a release Saturday.

“Obviously I am sad to leave WPP after 33 years,” Sorrell said in a statement. “It has been a passion, focus and source of energy for so long. However, I believe it is in the best interests of the business if I step down now. I leave the Company in very good hands, as the Board knows. Mark and Andrew and the management team at all levels have the knowledge and abilities to take WPP to even greater heights and capitalise on the geographic and functional opportunities. I will particularly miss the daily interactions with everyone across the world and want to thank them and their families for all they have done, and will do, for WPP.”

Sorrell pioneered WPP into the digital age, investing in ad technology data and media ownership. However, WPP is now facing significant challenges. In March, WPP reported its worst financial year since the 2009 economic crisis, with revenues down .6% to $21.2 billion, and it predicted flat 2018 Revenue growth as clients cut marketing budget and pressured agency margins.

Must Read

Why Wall Street Turned Against The Trade Desk

The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?

Garrett McGrath, President, Prebid.org

Prebid’s New President Is Its Former Chairman, Garrett McGrath

McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.

TV Manufacturer Telly Touts Programmatic Home Screen Ads

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. 

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

Google Had Its Day In Court. Now, It’s Amazon’s Turn

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.

The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.