Based on the earnings, the ANA’s transparency wake-up call has actually worked in WPP’s favor. The holding company now has more programmatic expertise and buying options across its agencies, rather than just at Xaxis.
“The fully transparent option is growing rapidly and the nontransparent option is growing rapidly,” Wieser said.
WPP also said it will benefit from Brexit’s weakening effect on the British pound for at least a year and a half. That’s because the holding company makes 85% of its sales in foreign currencies. The pound has dropped 12% against the dollar since June 23, the day before the vote took place.
Overall, WPP’s revenue was up by 5.2% year over year this half to $9.4 billion. It’s the fastest quarterly growth the holding company has seen in two years, Wieser said in a report. Organic growth for the quarter was hindered by Kantar, the WPP’s data investment management arm which saw like-for-like revenue fall 0.4% to $652 million.