Google execs offered reassurances but few numbers to back them up.
Here's SVP of Ads Susan Wojcicki: "We believe mobile searches are mostly incremental. When users are out and about on weekends, we see a rise in activity." And Aurora: "Mobile CPCs are healthy and we expect for the long term they'll be continue to be healthy and follow this trajectory – more ROI."
Another tidbit worth mentioning related to Google Shopping, which introduced a new commercial model for product listings. Companies will pay for listings, a practice reminiscent of the old days of paid search inclusion, but since Google is labeling them as paid it's not using the term. "By having a commercial relationship with merchants we believe merchants should see higher traffic," she said. "We are working hard with all merchants to get them on board."
Google+, meanwhile, has grown to 250 million accounts, a number without much meaning until engagement stats are appended to it.
Wojcicki called for patience: "It's really important to remember google+ just celebrated its one year anniversary. We see the Google+ account growth as going really well… We've talked about its ability to make all the products better. We have many use cases where we think being part of Google+ will be a better experience."
And finally (it had to be asked), what's up with Larry Page's health? The answer: there are no changes to report. He'll not be doing public speaking but is still running the business. Said Arora, "He's lost his voice."
On financials, Google brought in a boatload of cash. Revenues were nearly $11 billion, a 21% increase over Q2 2011. "GAAP operating income in the second quarter of 2012 was $3.20 billion, or 26% of revenues. This compares to GAAP operating income of $2.88 billion, or 32% of revenues, in the second quarter of 2011."
And Google's headcount grew by 20,000 during the quarter, as it closed on Motorola. The world now has 54,000 Googlers.
Read the earnings release here.