One Adobe Analytics beta customer, fitness media company Beachbody, called its deployment of the upgraded solution a “solid implementation on Adobe’s part,” according to Mara Hartwig, senior manager of technical Web analytics for Beachbody.
“I’ve used Adobe for about six or seven years and have done a lot of beta testing with their products,” she said. “The components we looked at were the real-time reporting and analysis, which I can foresee us using on big product launches. … Also, with the anomaly detection, I think that’s kind of long overdue. That’s going to be great for the analysts here who are trying to figure out where to ‘begin’ with analytics and don’t want to look for a needle in a haystack.”
Video ad tracking is also a part of the upgrade. Adobe, which acquired video ad engine Auditude in 2011, combined that platform’s functionality with some of its own content delivery components.
“We’re seeing significant growth in our video business across analytics and content management and we’ve taken that all and tried to make it easier for content producers, licensers and people who want to monetize that,” Ingram said.