Affectiva CEO David Berman recently spoke to AdExchanger after the announcement about his company’s most recent round of funding. Though it’s early for this notion at Affectiva – think emotions for audience targeting, potentially. Berman dug into the details… AdExchanger: First, can you review how strategy over the past year has evolved at Affectiva? DAVID […]
Facebook has certified DoubleClick for ad impression tracking, ending an unofficial policy against Google technologies on its platform. Sources tell AdExchanger Facebook’s decision went into effect in the last two weeks. It’s undoubtedly good news for DoubleClick and its customers, who will now be able to track and attribute Facebook campaign impressions alongside their other […]
Analytics is among the most contested areas in digital advertising, with ad agencies, marketers, established vendors, and startups all falling over each other to provide the truest form of ad effectiveness. The landscape is dotted with providers big and small that lay claim to proprietary measurement methodologies. Many of the services are difficult for clients […]
Online measurement company comScore is taking the patent battle to three smaller analytics companies focused on ad effectiveness solutions: DoubleVerify, AdSafe Media and Moat. The new lawsuits use what appears to be at least four of the same patents comScore acquired rights to when it was sued by, and settled with, measurement giant Nielsen in 2011 […]
It’s been over a year since ad verification company AdSafe Media brought former Aperture executive Scott Knoll to run the company. In that time, Knoll has tried to emphasize the company’s focus more on anticipating problems for ad placement, rather than reporting back on whether a campaign was successful or not. In the meantime, the […]
