Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.
Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.
Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.
Human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience derivative outputs created by AI models.
Paul Longo, GM of AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean Microsoft is getting out of the ad tech game.
Almost a decade ago, running multiple retargeters across the same user base was a recipe for inefficiency. But the landscape shifted, and the data makes that clear.
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy.
Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
