The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.
Newsweek launches an AI-powered homepage to offset traffic losses from AI search; OpenAI pulls an emergency pivot back to focusing on ChatGPT; and copycats dilute the impact of Spotify Wrapped.
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads.
Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven insights on media spend, pricing and market trends.
Can more ads be better?; Speaking of, ChatGPT’s Android beta code reveals a looming ad business; The web’s new puppy dogs.
Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]
After pulling back on moderation, Instagram gets flooded with antisemites; BidSwitch builds a programmatic way for AI bots to pay to crawl websites; and nearly half of Gen Z dislikes AI content.
Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
America’s biggest department stores are changing, and changing fast.
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
