Reddit’s First-Ever Earnings Call Centers On Success In Search
Advertising accounted for $222.7 million, up 39% YOY. CEO Steve Huffman attributed this growth to a boost in search traffic from Google.
Advertising accounted for $222.7 million, up 39% YOY. CEO Steve Huffman attributed this growth to a boost in search traffic from Google.
Meta’s NewFronts presentation on Thursday was Reely focused on AI. But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence.
Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.
Gannett experienced its fourth consecutive quarter of growth in Q1 2024. It pointed to recent partnerships with non-news publishers as instrumental to growing its audience and ad revenue.
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
CEO Mark Zuckerberg cautioned that it will likely take years before Meta’s generative AI products, including Meta AI, are ready for monetization.
Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke and the context of where the ad might show up to find congruent ad placements.
Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
Despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful holding pattern.
US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.