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AdExchanger
Articles By Staff
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Still Playing In The Sandbox; Will The YouTube Gates Reopen?
Chrome Privacy Sandbox adds support for deal IDs and extends Protected Audiences’ lifespan to 90 days; Google’s ad tech antitrust trial could open YouTube to DSPs other than DV360; and former Kubient CEO charged in accounting fraud scheme.
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Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM
Two of the EU’s biggest Big Tech antagonists are set to resign; a GAM breakup could usher in post-ad-server programmatic; and how Google kept Prebid separate from the IAB Tech Lab.
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Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
Tagged in:- 2024 Election
- 2024 Summer Olympics
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- AWS
- CTV
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- Disnay
- IPG Mediabrands
- Larry Ellison
- LGBTQ+ marketing
- Madison and Wall
- magna
- Matt Bromberg
- McKinsey & Company
- Oracle
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- Pride Month
- the Wharton School
- Unity
- University of Oregon
- Unstereotype Alliance
- Vincent Letang
- Warner Bros Discovery
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Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care
The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.
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Social Media May Be Hazardous To Your Health; The Google API You Hope For
Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away.
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DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors
Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS.
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How The Markets Are Made; Why So Many Solo Consultancies?
Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.
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Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green
Oracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon.
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How Snacks Conquered America; X Loses Its Brazilian Stans
In today’s newsletter: How loosened ad restrictions helped snacks take over America; Brazil’s X ban dings stan culture; and Roblox partners with Shopify as it expands real-world ecommerce to all creators.
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What’s The Endgame For Gaming Ads?; Panning Gold From Sludge
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?