AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The Big Platforms
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients.
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Khaaaaaaaan!; ChatGPT Means The Bing Index Matters
One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.
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AppLovin Meets The Commerce Media Trend; Passing The Test
AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+.
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You Think You Own That?; Patchwork Privacy, Meet AI
A class-action lawsuit was filed this week against French game studio Ubisoft. Plus, expect Trump to pull back on regulating AI.
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Unlocking Retail Benefits; Time To Take Off The Training Wheels
Walmart’s latest data play: an app for unlocking barricades on store shelves; training generative AI may rely more on scraping big-name sites than previously thought; and tracking the issues that mattered most to Trump and Harris, based on ad spending.
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Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation)
Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings. Plus, Google launches a curation service that bundles ad inventory within its own Google Ad Manager.
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Meet ChatGPT Search; Brands Can’t Compete With Political Ads
OpenAI’s ChatGPT will launch a web search engine. Plus, this year’s $12-billion-plus deluge in political advertising has priced brands out of certain markets.
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But Are They Really Integral?; Don’t Pontificate, Verificate
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.
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Google Sheds No Tears At Its ‘Funeral’ For Blogs; Rage Against The Recommendation Machine
Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.
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Can’t Afford Not To Pay Attention; The New Heavyweight Challenger
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC.