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Articles By Staff
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Creatives Chase Their Cut; Brand Safety Backfires For Verifiers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hidden Talent Hollywood creatives are being crushed by studios. They suffered a blow during the writers’ and actors’ strikes last year and they’re about to lose out again due to new performance-based payment policies proposed by streamers. Once upon a time, writers, actors and […]
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Life, Or Something Like It; Buyers Bet On Upfront Week
In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.
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Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps
Smart TV makers are starting to adopt The Trade Desk’s UID 2.0. Plus: Podcast advertising revenue growth slows down.
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Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]
Tagged in:- ACLU
- American Civil Liberties Union
- Amie Owen
- Antenna
- Children's Online Privacy Protection Act
- COPPA 2.0
- data privacy laws
- Evan Shapiro
- FAA bill
- FAA Reauthorization Act
- Gareth Glaser
- Gareth Hates AdTech
- Kids Off Social Media Act
- Kids Online Safety Act
- Kinesso
- KOSA
- KOSMA
- Netflix ads
- Netflix AVOD
- paid traffic
- TikTok ban
- Tom Amies-Cull
- TV upfronts
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User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage
In today’s newsletter: The “user agent” concept is dead; principal-based buying is just arbitrage by another name; and a deep dive into BuzzFeed’s doomed acquisition of Complex.
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Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent downturns in their sales or ROAS. The first is Temu, which has been pouring money into Google and Meta like it’s going out of style. The second excuse is that the Meta ad platform is […]
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Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.
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Searching For The End; One Ad Spend Bubble Has Nearly Popped
In today’s newsletter: Closing arguments begin in the DOJ vs. Google Search antitrust trial; the sports betting ad bubble might be set to burst; and Etsy struggles to stand out among ecommerce competitors in audience scale and marketing spend.
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And The News Gets Nothing; Build It Blox By Blox
In today’s newsletter: Online news revenue is being throttled around the web; Roblox is on a mission to build a $1 billion ad business; and TikTok is circumventing the Apple App Store’s 30% fee by directing users off iOS to purchase TikTok coins.
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TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic
In today’s newsletter: Roku and The Trade Desk expand their partnership; Instagram changes its content recommendation system; and the European Commission investigates Meta for potential Digital Services Act violations.