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Articles By Staff
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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
Tagged in:- Amy Madden
- AT&T
- Axel Springer
- ChatGPT
- Chrome privacy sandbox
- CMA
- Conor Burgess
- Disney
- FCC
- FOX
- ftc
- Google Ads
- Infillion
- Jeff Schmidt
- Jen Wong
- Jessica Rosenworcel
- mediamath
- Meta
- microsoft
- Microsoft Azure
- OpenAI
- SAP
- Sprint
- T-Mobile
- The Financial Times
- the new york times
- Topics API
- verizon
- VideoAmp
- Warner Bros Discovery
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What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain
In today’s newsletter: The CMA outlines plans to fix competitive concerns in Google’s Privacy Sandbox; media mix modeling’s comeback continues; Snap’s Q1 earnings illustrate its attribution-driven turnaround.
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Friends Lose In The Sandbox; The New Retail Supply Chain
In today’s newsletter: Google’s cookie deprecation delay hurts Chrome Privacy Sandbox supporters; mall chains go for broke with their DTC efforts; Warner Bros. Discovery launches a first-party data product.
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Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling
In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.
Tagged in:- Andrew Benin
- Arlene Mu
- Aura Bora
- Becca Millstein
- Britain
- ByteDance
- Cava
- china
- Cintia Gabilan
- Dare Obasanjo
- Fishwife
- Foxtrot
- Golin
- Graza
- Huge
- Humane AI
- IAB
- ipg
- Israel
- Lindsey DiGiorgio
- MRC
- MRM
- Nadine Karp McHugh
- new york times
- Paul Voge
- Philippe Krakowsky
- President Joe Biden
- R/GA
- Shou Chew
- Taiwan
- Threads
- TikTok
- Ukraine
- X
- Yieldmo
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The Fin Tech Ad Tech Boom; Temu Tops Meta’s Charts (But At What Cost?)
In today’s newsletter: Another fin tech platform joins the ad tech fray; Temu’s runaway spending may be driving up Meta ad prices; and company emails reveal the power struggle between Google Ads and Google Search.
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The Pros And Pitfalls Of AI; Dating App Data Is A No-Go
In today’s newsletter: Google’s new generative AI image tool within its campaign planning product has some major limitations; Grindr faces a class-action claim over its data-sharing practices; and Snap snaps up political ads.
Tagged in:- Apptimize
- Austen Hays
- Demand Gen
- Digital Services Act
- Discover
- Facebook Messenger
- FIFA
- gdpr
- Gemini
- Gmail
- Grindr
- Guardian US
- Localytics
- Meta
- NBC News
- Norwegian Data Protection Authority
- Snap
- TikTok
- TikTok Lite
- UK Information Commissioner's Office
- US Committee on Foreign Investment
- Vote.org
- world cup
- X
- youtube
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P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It
In today’s newsletter: P&G boosts paid media budgets by 14%; why lower subscription prices aren’t enough to sustain the current rate of ad-supported streaming signups; and news publishers follow the NYT’s lead by using games to retain visitors.
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Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
In today’s newsletter: The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube as part of their TV strategies; and Threads will launch ads later this year.
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2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced
AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards! An awards gala will follow on June 3 in NYC.
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Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club
In today’s newsletter: The European Data Protection Board outlaws Meta’s “Pay or OK” model; Walmart sharpens its conquesting tools; and Roku seeks more ad supply.