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Articles By Staff
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Google Rushes Into AI, Everywhere; Can’t Teach A Young Watchdog Old Tricks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […]
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Figuring Out SPO; A Good Omen For Ad Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled We all know what supply-path optimization (SPO) means and why it’s useful. Except, wait, what does SPO mean? “‘SPO’ – perhaps already a bigger buzzword than MFA. Every definition of SPO is different,” tweets Jud Spencer, engineering leader at The […]
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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?
In today’s newsletter: How changes in streaming ad inventory could impact upfront CPMs; video cracks 50% of engagement on Meta’s platform for the first time; and Apple is in talks to launch Apple TV+ in China.
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Can Etsy Survive If China Wins Ecommerce?; Google’s Self-Reported Oopsies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Etsy’s Unwinnable Hand Etsy, the handmade and vintage product marketplace, is in a bind. Chinese manufacturers of super-cheap plastic and clothes (namely, Temu and Shein) are hoovering up paid media shopping traffic across the major online funnels (namely, Meta, Google and Apple). So it’s […]
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Hidden Agency Fees Could Backfire; The Hulu Stalemate Continues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open marketplace bidding. But clients aren’t listening. Neither company stakeholders nor advertiser clients are fully convinced that bidding on the open marketplace is effective enough to justify all the expenses, Digiday reports. Transparency – rather, the […]
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Best Buy Bounces Back With Ads; Agencies Are Wary Of TikTok’s AI Ad Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Best Buy’s shares jumped more than 10% on the news. Wait, what? Although sales […]
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Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies
In today’s newsletter: Why Apple’s SKAdNetwork 4.0 is a bust; advertisers are irked by Google’s optimization-driven demand for different creative formats; The Trade Desk releases a baffling list of top 100 publishers.
Tagged in:- Apple AppTrackingTransparency
- CarGurus
- Danny Weisman
- Disney
- Eric Seufert
- ESPN
- Google Performance Max
- hulu
- iHeartRadio
- IP address
- LG Channels
- Meta
- Meta Advantage+ Shopping Campaigns
- Mobile measurement
- National Geographic
- Nebojsa Radovic
- Noble People
- pandora
- Samsung TV Plus
- SKAdNetwork
- SKAdNetwork 4.0
- Spotify
- The Australian
- The Guardian
- the roku channel
- the trade desk
- youtube
- Zynga
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Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net?
In today’s newsletter: Publishers fear they’ll be excluded from The Trade Desk’s “premium internet”; buyers weigh in on Netflix’s plans to offer an ad server; and PayPal launches an ad network and data brokerage.
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The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers
In today’s newsletter: Ampla suspends loans to DTC brands, putting their ad budgets at risk; why Sony is investing in IP rather than a streaming platform; and Netflix will move on from Microsoft in favor of in-house ad tech by 2025.
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Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]