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AdExchanger
Articles By Staff
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Google Sheds No Tears At Its ‘Funeral’ For Blogs; Rage Against The Recommendation Machine
Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.
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Can’t Afford Not To Pay Attention; The New Heavyweight Challenger
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC.
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Nightmare On Affiliate Street; Exploring Search Crevices
Google Search dings big-name pubs’ affiliate-link-laden articles; Google’s new audience prospecting guesses user intent from less obvious keywords; and TikTok Shop’s success could finally make social commerce a thing in the US.
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The iOS Escape; The Tech IPO Freeze
Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.
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Don’t Hate, Collaborate; Getting Closure On Disclosures
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.
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X Marks The Spot; Is It A Black Box Or Slippery Slope?
A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.
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Not For Sale!; Johnny On The Spotify
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.
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Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year.
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The Airbnb Waiting Game; The Google Ads Executive Overhaul
Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.
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Curation Critics Cry Foul; Hot Ad Market Trends For 2025
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
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AI-Powered Astroturfing; ‘Vote’ Is A Four-Letter Word
Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.
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Women’s Health Still Gives Platforms The Ick; The Missing Shortlink
Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us?
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Washington Eyes Adalytics Reports; Kroger Says Attention Isn’t Worth The Hype
NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.
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The In-Game Scale Barrier; The Web’s Right Time, Right Place
In-game ad platform Frameplay joins with competitors to chase scale; top-level domains become a top-level concern; and could Google be forced to open its data warehouse?
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PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”
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OPINION: Daily News RoundupIt’s Grimace Versus Gritty; Zeta Global Strikes Again
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million.
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Stick A Pin In it; When Reddit’s Data Is Google Data, Too
Pinterest is picking up supporters on Wall Street. Plus, what’s the deal with the search advertising, AI and data licensing deal between Google and Reddit?
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Can’t Spell Exchange Without Change; ’Soft On Ad Tech
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.
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Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again)
As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.
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TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand?
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand.
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Is TTD The New Goliath?; Amazon Adds More Ads
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal.
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The Black Market For Facebook Customer Service; Caught Up In Case Law
A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.
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Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search.
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Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa
Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet.
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Who’s Winning The Streaming Race; The Writing’s On The Paywall
Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content.
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Don’t Curate The Player, Curate The Game; How Google Wins By Delay
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.
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Google Begins Its Defense; WhatsApp Is The New Publisher Traffic Source
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.
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Open Season On False Advertising; Google’s New Hub For The Home
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising. It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a […]
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Google vs. Global Watchdogs; Is Meta Buggier Than Ever?
The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately.
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Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV
The FTC’s got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank.”