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AdExchanger
Articles By Staff
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Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]
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What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time
In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.
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The FTC Targets Another Location Targeter; Publishers Snap To It
In today’s newsletter: The FTC finalizes order barring Outlogic from selling location data; even Snap is sending publishers less referral traffic; Chase Bank’s advertising (and ad tech) opportunities.
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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix
In today’s newsletter: The quantum entanglements of Google’s and Reddit’s contracts could come under scrutiny; Meta’s ad revenue growth is healthy, though its ad platform’s a mess; and TikTok’s developing AI-generated creators for advertising.
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Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?
In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.
Tagged in:- acxiom
- Adstra
- ALC
- alphabet
- American List Counsel
- Android Privacy Sandbox
- apple
- chad engelgau
- Chipotle
- epsilon
- Eric Seufert
- experian
- Gucci
- iCloud Private Relay
- ipg
- Kinesso
- Meta
- Motion Picture Association
- NFL
- Nike
- Portal Ads
- pubmatic
- Rick Erwin
- Roblox
- TelevisaUnivision
- TikTok
- TransUnion
- Verisk
- wwdc
- X
- yahoo
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YouTube’s Affiliate Play; The Publisher Value Prop
YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites.
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For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox
In today’s newsletter: The internet doesn’t have enough data to train generative AI models; publisher squabbles over the Privacy Sandbox could delay cookie deprecation; and a federal privacy law is in the works.
Tagged in:- Ad Strength
- American Privacy Rights Act
- Apple TV
- Bard
- Cathy McMorris Rodgers
- Google Chrome
- Google Translate
- House Energy and Commerce Committee
- IAB Tech Lab
- Maria Cantwell
- neal mohan
- OpenAI
- Paramount Global
- Privacy Sandbox
- Senate Commerce Committee
- Skydance Media
- Soros Fund
- synthetic data
- tumblr
- youtube
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Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus
In today’s newsletter: Shoppable TV needs a better reason to exist; Disney+ will roll out password-sharing bans worldwide this summer; and “Bluey” is a huge hit, but Disney doesn’t make much from it.
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Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention
In today’s newsletter: Adalytics reveals Forbes was running a separate MFA sub-domain; The New York Times seeks to use attention benchmarking to validate its premium publisher status; and Google is reportedly looking to buy HubSpot.
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Will The JIC Stick?; Spotify’s Lagging Ads ARPU
Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.