AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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The End Of The CMO Is Good For Marketers; For AIs, Sharing Is Caring
In today’s newsletter: The CMO role is disappearing, but it may not be a bad thing; MFA sites use gen-AI images to game Facebook’s algorithm; Apple’s policies should end fingerprinting, but enforcement falls to app developers.
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Sensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated?
In today’s newsletter: Sensor Tower acquires mobile marketing analytics and benchmarking rival Data.ai; Minute Media will distribute Sports Illustrated; Apple fields questions at a DMA compliance workshop.
Tagged in:- adweek
- App Annie
- apple
- Asaf Peled
- Authentic Brands Group
- Chrome
- chromium
- Data.ai
- ESPN
- EU Commission
- Fansided
- Gemini
- GPT
- Iphone
- Jimmy Pitaro
- Kay Jebelli
- Kristen Cavallo
- Magnite
- Maven
- Minute Media
- MullenLowe
- OpenAI
- outbrain
- Ryan Joe
- Safari
- Sensor Tower
- Sports Illustrated
- Taboola
- The Arena Group
- The Players’ Tribune
- TikTok
- Time Magazine
- WebKit
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NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?
In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.
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Pour One Out For CrowdTangle; Can Reddit Capture Its Own Value?
In today’s newsletter: Meta will shutter news benchmarking service CrowdTangle; Reddit rolls out a new ad format to monetize its user activity; and the ANA readies a report analyzing the programmatic supply chain.
Tagged in:- amazon
- ana
- bill duggan
- CrowdTangle
- CTV
- Democracy and Politics
- ftc
- Fyllo | Semasio
- George Washington University
- IAB
- Institute for Data
- ISBA
- Just Eat Takeaway
- Kraft-Heinz
- Leica
- Meta
- Meta Content Library
- Origin
- Rebekah Tromble
- samsung ads
- TAG TrustNet
- Walmart
- Ying Miao
- Zac Pinkham
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The Complexity Of Carriage Rights; Snap’s Scale Problem
In today’s newsletter: MiQ’s Lara Koenig takes the stage at CTV Connect to talk about what’s next for programmatic CTV; Snap can’t compete because it lacks scale; and TikTok faces a potential ban (again).
Tagged in:- amazon
- apple
- AT&T
- ByteDance
- CTV Connect
- DTC
- generative AI
- Lara Koenig
- MediaLink
- Michael Kassan
- MiQ
- nbc
- new york times
- Pew Research Center
- President Biden
- Protecting Americans from Foreign Adversary Controlled Applications Act
- Snap
- SnapChat
- TAG
- TikTok
- UTA
- X
- youtube
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Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard
In today’s newsletter: Criteo invests heavily in the Privacy Sandbox; the open web is not too big to fail; and Amazon aims to grow its ad business to rival Google’s and Meta’s.
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Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better
In today’s newsletter: Apple adopts the owned-and-operated model for its ad platform; the banality of click farming; and how consumers and businesses alike are getting squeezed on data storage costs.
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The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze
In today’s newsletter: Under DMA’s gatekeeper rules, Apple reinstates Epic Games’ developer account one day after it suspended it; brands are building first-party-data-based walled gardens to weather cookie deprecation; and Kevel raises $23 million.
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The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name
In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
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Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now
In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.
Tagged in:- Ad Selection API
- alphabet
- amazon
- apple
- Apple's ATT
- AppLovin
- ASAPI
- ByteDance
- Chrome’s Privacy Sandbox
- Chrome’s Protected Audience API
- Digital Markets Act
- Disney
- DMA
- Gisela Germano
- hulu
- Intelligent Tracking Prevention
- Jeremy Bloom
- Matt Burgess
- max
- Meta
- microsoft
- Microsoft Edge
- netflix
- OhHello
- PAAPI
- Safari
- Simon Poulton
- Tinuiti
- Trusted Execution Environments
- u of digital
- Vevo