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AdExchanger
Articles By Staff
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Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling
In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.
Tagged in:- Andrew Benin
- Arlene Mu
- Aura Bora
- Becca Millstein
- Britain
- ByteDance
- Cava
- china
- Cintia Gabilan
- Dare Obasanjo
- Fishwife
- Foxtrot
- Golin
- Graza
- Huge
- Humane AI
- IAB
- ipg
- Israel
- Lindsey DiGiorgio
- MRC
- MRM
- Nadine Karp McHugh
- new york times
- Paul Voge
- Philippe Krakowsky
- President Joe Biden
- R/GA
- Shou Chew
- Taiwan
- Threads
- TikTok
- Ukraine
- X
- Yieldmo
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The Fin Tech Ad Tech Boom; Temu Tops Meta’s Charts (But At What Cost?)
In today’s newsletter: Another fin tech platform joins the ad tech fray; Temu’s runaway spending may be driving up Meta ad prices; and company emails reveal the power struggle between Google Ads and Google Search.
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The Pros And Pitfalls Of AI; Dating App Data Is A No-Go
In today’s newsletter: Google’s new generative AI image tool within its campaign planning product has some major limitations; Grindr faces a class-action claim over its data-sharing practices; and Snap snaps up political ads.
Tagged in:- Apptimize
- Austen Hays
- Demand Gen
- Digital Services Act
- Discover
- Facebook Messenger
- FIFA
- gdpr
- Gemini
- Gmail
- Grindr
- Guardian US
- Localytics
- Meta
- NBC News
- Norwegian Data Protection Authority
- Snap
- TikTok
- TikTok Lite
- UK Information Commissioner's Office
- US Committee on Foreign Investment
- Vote.org
- world cup
- X
- youtube
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P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It
In today’s newsletter: P&G boosts paid media budgets by 14%; why lower subscription prices aren’t enough to sustain the current rate of ad-supported streaming signups; and news publishers follow the NYT’s lead by using games to retain visitors.
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Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
In today’s newsletter: The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube as part of their TV strategies; and Threads will launch ads later this year.
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2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced
AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards! An awards gala will follow on June 3 in NYC.
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Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club
In today’s newsletter: The European Data Protection Board outlaws Meta’s “Pay or OK” model; Walmart sharpens its conquesting tools; and Roku seeks more ad supply.
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Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]
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What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time
In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.
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The FTC Targets Another Location Targeter; Publishers Snap To It
In today’s newsletter: The FTC finalizes order barring Outlogic from selling location data; even Snap is sending publishers less referral traffic; Chase Bank’s advertising (and ad tech) opportunities.