AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
The DSP-To-CTV Pipeline; Getting A 360-Degree View
In today’s newsletter: Viant sees double-digit CTV growth powered largely by direct deals; Target launches a new paid membership program; YouTube makes a bid to compete with TikTok on video editing.
-
Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?
In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
Tagged in:- Abbie Reichner
- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- Yaron Galai
-
The Trade Desk’s Challenge – Make UID2 Work; OpenRTB Survives One Suit
In today’s newsletter: Can The Trade Desk make UID2 happen?; IAB Tech Lab weathers a European legal challenge to OpenRTB, but the TCF’s fate remains undecided; and Meta removes the Facebook News tab in the US and Australia.
-
The News In Europe Sues Google; Are IP Addresses Worth Saving?
In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
Tagged in:- AdInMo
- apple
- Axel Springer
- blockgraph
- CIMM
- comcast
- Comcast Advertising
- Essence Media
- Frank Slootman
- freewheel
- Geradin Partners
- Go Addressable
- Google Ads
- Google network
- google search
- iHeartMedia
- Jon Watts
- LiveRamp
- Neeva
- rampup
- Refinery29
- Sarah van Mosel
- Schibsted Media
- SiriusxM
- Snowflake
- Sridhar Ramaswamy
- Stek
- Stitcher
- vice
-
How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?
In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
Tagged in:- Aperiam Ventures
- BDMI
- Byron Tau
- Digitalzone
- doubleverify
- Edward Snowden
- Eric Franchi
- Eric Seufert
- FBI
- Gemini
- Grindr
- Hearst Ventures
- Joe Zawadzki
- LiveRamp
- Llama 3
- mediamath
- Meta
- Mike Yeagley
- NBCUniversal
- Paramount Global
- Pentagon
- Progress Ventures
- publicis
- Roku
- S4 Capital
- S4 Ventures
- Sanja Partalo
- sir martin sorrell
- Sonjoy Ganguly
- Thomas Koletas
- TikTok
- tvScientific
- undertone
- Universal Music
- Warner Bros Discovery
- White House
- yahoo
-
Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse
In today’s newsletter: Google agrees to placement-level reporting across its Google Search Partners network; how an explosion of ads is ruining the internet; and Google pays publishers to test an unreleased generative AI tool.
-
Temu Trouble; How Audience Data Is Reshaping The Upfronts
In today’s newsletter: Can Etsy and Wayfair compete against Temu?; audience data dominates the TV upfronts; the FTC sues to block the Kroger/Albertsons deal.
-
Meta’s “Other” Business; For Google, It’s Reddit, Set, Go!
In today’s newsletter: Meta’s growing “other” revenue; charting the depths of Reddit and Google’s new partnership; and TikTok’s ecommerce biz doubles down on influencers.
-
Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast
In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.
Tagged in:- AdLib
- Avast
- Better Homes & Gardens
- BuzzFeed
- Chidi Achara
- Cindy Kidney
- Comscore Campaign Ratings
- Crisp
- criteo
- dotdash meredith
- forbes
- ftc
- google search
- Google’s Privacy Sandbox
- HouseFresh
- Huge
- IAB Tech Lab's Podcast Technical Working Group
- ipg
- Jumpshot
- m&c saatchi
- Megan Clarken
- Nasdaq
- omnicom
- Petrus Advisers
- Rolling Stone
- Shannon Pruitt
- Stagwell's Brand Performance Network
- the new york times
- Vice Media
- Wirecutter
- Zaid Al-Qassab
-
Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe)
In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.