AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix
In today’s newsletter: The quantum entanglements of Google’s and Reddit’s contracts could come under scrutiny; Meta’s ad revenue growth is healthy, though its ad platform’s a mess; and TikTok’s developing AI-generated creators for advertising.
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Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?
In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.
Tagged in:- acxiom
- Adstra
- ALC
- alphabet
- American List Counsel
- Android Privacy Sandbox
- apple
- chad engelgau
- Chipotle
- epsilon
- Eric Seufert
- experian
- Gucci
- iCloud Private Relay
- ipg
- Kinesso
- Meta
- Motion Picture Association
- NFL
- Nike
- Portal Ads
- pubmatic
- Rick Erwin
- Roblox
- TelevisaUnivision
- TikTok
- TransUnion
- Verisk
- wwdc
- X
- yahoo
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YouTube’s Affiliate Play; The Publisher Value Prop
YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites.
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For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox
In today’s newsletter: The internet doesn’t have enough data to train generative AI models; publisher squabbles over the Privacy Sandbox could delay cookie deprecation; and a federal privacy law is in the works.
Tagged in:- Ad Strength
- American Privacy Rights Act
- Apple TV
- Bard
- Cathy McMorris Rodgers
- Google Chrome
- Google Translate
- House Energy and Commerce Committee
- IAB Tech Lab
- Maria Cantwell
- neal mohan
- OpenAI
- Paramount Global
- Privacy Sandbox
- Senate Commerce Committee
- Skydance Media
- Soros Fund
- synthetic data
- tumblr
- youtube
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Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus
In today’s newsletter: Shoppable TV needs a better reason to exist; Disney+ will roll out password-sharing bans worldwide this summer; and “Bluey” is a huge hit, but Disney doesn’t make much from it.
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Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention
In today’s newsletter: Adalytics reveals Forbes was running a separate MFA sub-domain; The New York Times seeks to use attention benchmarking to validate its premium publisher status; and Google is reportedly looking to buy HubSpot.
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Will The JIC Stick?; Spotify’s Lagging Ads ARPU
Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.
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AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out
In today’s newsletter: AppLovin raises $144 million and buys video shopping app Flip; Google agrees to disclose that it collects data from Incognito users; and why Trader Joe’s is (and isn’t) the Shein of grocery stores.
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Taco Bell’s New Secret Sauce; YouTube Is Ditching The Services Biz
In today’s newsletter: Yum Brands feasts on cross-brand customer data; YouTube’s focus has shifted away from services to software and APIs; and Walmart Connect announces updates to its DSP, including allowing conquesting in sponsored search listings.
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Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts
In today’s newsletter: Google’s ad strength meter could push advertisers to adopt Google’s campaign preferences; Home Depot hosts an “InFront” to show off its RMN, Orange Apron Media; and the Privacy Sandbox rollout could do serious damage to the online ad industry.