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AdExchanger
Articles By Staff
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Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing
In today’s newsletter: Criteo gets MRC accredited for display impressions and click metrics; Google Analytics and Google Ads now use the same definition for “conversions”; and how marketing mutated the beverage aisle.
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Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants
In today’s newsletter: Brands risk having their organic sales counted as paid conversion conversions on multiple platforms; Facebook’s Project Ghostbusters spied on Snap, YouTube and Amazon; and DTC brands bow out of brick-and-mortar.
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Investors As Organic Fans; Netflix Weathers Its Password Crackdown
In today’s newsletter: NAD says influencers should label endorsements as ads, even if they invest in the company; Netflix’s password-sharing crackdown was a catalyst for ad-supported audience growth; and G/O Media sells more of its portfolio.
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Can’t Everyone Love The Amazon DSP Already?; A Big Year For US Ad Spend
In today’s newsletter: Amazon’s DSP doesn’t compare to Google’s and TTD’s; US ad spend looks strong this year; European Commission will investigate Google, Apple and Meta under the EU’s DMA.
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Bidstack’s New Boss Is The Same As The Old Boss; The Takeover Break’s Over
In today’s newsletter: Bidstack’s executive leadership buys the company back from investors; S4 Capital could be vulnerable to a hostile takeover; and Meta experiences yet another overspending glitch.
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The DOJ Vs. Apple; Can Reddit Ride Google To Profitability?
In today’s newsletter: The DOJ publishes its antitrust suit against Apple; Reddit’s stock pops on its IPO day, but its long-term prospects depend on Google; and Amazon’s hollowing out Twitch.
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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes
In today’s newsletter: Performance Max has many imitators, but Google’s still ahead of the pack; France’s competition authority fines Google for using news content to train its Bard AI model without their knowledge of consent; and Apollo Global Management offers to acquire Paramount Global for $11 billion.
Tagged in:- Advantage+ Shopping
- Amazon Performance+
- Apollo Global Management
- apple
- CBS
- Channel Factory
- Commerce Max
- comscore
- criteo
- DeepMind
- Digital Markets Act
- Glassdoor
- Google Bard
- Inflection
- Karén Simonyan
- Kartik Mehta
- Margrethe Vestager
- Meta
- microsoft
- Microsoft Advertising
- Microsoft AI
- MRC
- Mustafa Suleyman
- National Amusements
- new york times
- Nickelodeon
- nielsen
- OpenAI
- Paramount
- Paramount Global
- Performance Max
- Perplexity
- Skydance Media
- Smart Performance Campaigns
- TikTok
- Warner Bros Discovery
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The End Of The CMO Is Good For Marketers; For AIs, Sharing Is Caring
In today’s newsletter: The CMO role is disappearing, but it may not be a bad thing; MFA sites use gen-AI images to game Facebook’s algorithm; Apple’s policies should end fingerprinting, but enforcement falls to app developers.
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Sensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated?
In today’s newsletter: Sensor Tower acquires mobile marketing analytics and benchmarking rival Data.ai; Minute Media will distribute Sports Illustrated; Apple fields questions at a DMA compliance workshop.
Tagged in:- adweek
- App Annie
- apple
- Asaf Peled
- Authentic Brands Group
- Chrome
- chromium
- Data.ai
- ESPN
- EU Commission
- Fansided
- Gemini
- GPT
- Iphone
- Jimmy Pitaro
- Kay Jebelli
- Kristen Cavallo
- Magnite
- Maven
- Minute Media
- MullenLowe
- OpenAI
- outbrain
- Ryan Joe
- Safari
- Sensor Tower
- Sports Illustrated
- Taboola
- The Arena Group
- The Players’ Tribune
- TikTok
- Time Magazine
- WebKit
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NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?
In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.