AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard
In today’s newsletter: Criteo invests heavily in the Privacy Sandbox; the open web is not too big to fail; and Amazon aims to grow its ad business to rival Google’s and Meta’s.
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Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better
In today’s newsletter: Apple adopts the owned-and-operated model for its ad platform; the banality of click farming; and how consumers and businesses alike are getting squeezed on data storage costs.
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The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze
In today’s newsletter: Under DMA’s gatekeeper rules, Apple reinstates Epic Games’ developer account one day after it suspended it; brands are building first-party-data-based walled gardens to weather cookie deprecation; and Kevel raises $23 million.
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The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name
In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
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Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now
In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.
Tagged in:- Ad Selection API
- alphabet
- amazon
- apple
- Apple's ATT
- AppLovin
- ASAPI
- ByteDance
- Chrome’s Privacy Sandbox
- Chrome’s Protected Audience API
- Digital Markets Act
- Disney
- DMA
- Gisela Germano
- hulu
- Intelligent Tracking Prevention
- Jeremy Bloom
- Matt Burgess
- max
- Meta
- microsoft
- Microsoft Edge
- netflix
- OhHello
- PAAPI
- Safari
- Simon Poulton
- Tinuiti
- Trusted Execution Environments
- u of digital
- Vevo
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The DSP-To-CTV Pipeline; Getting A 360-Degree View
In today’s newsletter: Viant sees double-digit CTV growth powered largely by direct deals; Target launches a new paid membership program; YouTube makes a bid to compete with TikTok on video editing.
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Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?
In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
Tagged in:- Abbie Reichner
- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- Yaron Galai
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The Trade Desk’s Challenge – Make UID2 Work; OpenRTB Survives One Suit
In today’s newsletter: Can The Trade Desk make UID2 happen?; IAB Tech Lab weathers a European legal challenge to OpenRTB, but the TCF’s fate remains undecided; and Meta removes the Facebook News tab in the US and Australia.
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The News In Europe Sues Google; Are IP Addresses Worth Saving?
In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
Tagged in:- AdInMo
- apple
- Axel Springer
- blockgraph
- CIMM
- comcast
- Comcast Advertising
- Essence Media
- Frank Slootman
- freewheel
- Geradin Partners
- Go Addressable
- Google Ads
- Google network
- google search
- iHeartMedia
- Jon Watts
- LiveRamp
- Neeva
- rampup
- Refinery29
- Sarah van Mosel
- Schibsted Media
- SiriusxM
- Snowflake
- Sridhar Ramaswamy
- Stek
- Stitcher
- vice
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How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?
In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
Tagged in:- Aperiam Ventures
- BDMI
- Byron Tau
- Digitalzone
- doubleverify
- Edward Snowden
- Eric Franchi
- Eric Seufert
- FBI
- Gemini
- Grindr
- Hearst Ventures
- Joe Zawadzki
- LiveRamp
- Llama 3
- mediamath
- Meta
- Mike Yeagley
- NBCUniversal
- Paramount Global
- Pentagon
- Progress Ventures
- publicis
- Roku
- S4 Capital
- S4 Ventures
- Sanja Partalo
- sir martin sorrell
- Sonjoy Ganguly
- Thomas Koletas
- TikTok
- tvScientific
- undertone
- Universal Music
- Warner Bros Discovery
- White House
- yahoo