AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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What’s Behind Big Platform Partnerships?; Walmart's Vizio Vision
In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.
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Can (And Should) Programmatic Be Fixed?; SP500+, It’s Not The S&P Or Another ‘Plus’
In today’s newsletter: could an open-source website template fix programmatic advertising?; The Trade Desk’s new tool for targeting only the top 500 sites; and some of Apple and Microsoft’s services won’t fall under DMA regulation.
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TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet
In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.
Tagged in:- Activate
- Adam & Eve
- Axios
- B2B marketing
- Bloomberg
- ClearLine
- cox media group
- CTV
- financial times
- google analytics
- havas
- Jack Marshall
- Ledger Bennett
- Magnite
- NYT
- OpenPath
- PHE
- pubmatic
- SiriusxM
- SpringServe
- super bowl
- Temu
- The Economist
- The Information
- the trade desk
- Toolkits
- Vizio
- WSJ
- Yahoo Backstage
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You Bought It, But Don’t Own It; The News On No More News
In today’s newsletter: Users’ rare anime collections disappear as Sony consolidates Funimation and Crunchyroll; Instagram and Threads stop promoting political content; and why Fortnite is winning the metaverse.
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MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)
In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.
Tagged in:- amazon
- apple
- AT&T
- Ben Thompson
- Brian Bell
- ChatGPT
- digitas
- Disney
- Epic Games
- Eric Seufert
- FCC
- fortnite
- Gemini
- google search
- IAB
- Kartal Goksel
- LoopMe
- made-for-advertising
- Meta
- MFA
- MRC
- Privacy Sandbox
- Rob Cukierman
- Seedtag
- Snap
- stratechery
- subscription chatbots
- super bowl
- the trade desk
- third-party cookie deprecation
- TikTok
- youtube
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Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance
In today’s newsletter: Uber, the New York Times and Roblox all have ads businesses, but in different flavors; Disney, Fox and Warner Bros. Discovery plan to launch a sports streaming service; and Amazon gets introspective in response to competition from Temu, Shein and TikTok.
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YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […]
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The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation
In today’s newsletter: The FTC is suing Kochava (again); marketers are complacent about third-party cookie deprecation; and Publicis Health pays the piper for its role in the opioid epidemic.
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Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements
In today’s newsletter: Nielsen sues VideoAmp alleging patent infringement; Rembrand’s virtual product placements hit social media; and the MOW, CMA and publishers cry foul over the Chrome Privacy Sandbox’s Related Website Sets.
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Netflix Already Won The Streaming Race; Can AI Help With That?
In today’s newsletter: Netflix is the only profitable streaming service; Meta’s automated support software frustrates advertisers; and the US Consumer Product Safety Commission may designate Amazon a “distributor of goods.”
Tagged in:- 30 Rock
- Alison Levin
- amazon
- Amazon Prime
- apple
- Apple TV
- Band of Brothers
- black friday
- Disney
- Eric Seufert
- Hacks
- HBO
- Jay Askinasi
- max
- Meta
- NBCUniversal
- netflix
- NP Digital
- Parks and Recreation
- Peacock
- Prime Day
- REBL House
- Roku
- Sex and the City
- Six Feet Under
- Target
- The Office
- TikTok
- True Blood
- US Consumer Product Safety Commission
- Warner Bros Discovery