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A Temu Patent Lawsuit That Isn’t A Novelty; Amazon Puts The Shine On Prime
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce Copycats The Wild Man Drinking Company (which makes a novelty item called the Krak’in used for shotgunning beers) filed a patent-infringement lawsuit against Temu last week (H/t @Sean Frank, CEO of the wallet brand Ridge). Why’s that interesting? Temu frames itself as […]
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Location Data Brokers, Beware The FTC; Advertising Lifts All Boats
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]
Tagged in:- Add to Heart
- amazon
- Amazon Prime
- amc networks
- Ben Thompson
- Blockboard
- Carlos Restrepo
- CTV
- Disney
- DoorDash
- ftc
- Gen Z
- Google Maps
- inMarket
- Jed Dederick
- Jim Spadafore
- Kochava
- LoopMe
- Mike Shields
- NBCUniversal
- Nelson Peltz
- netflix
- Om Malik
- Outlogic
- Peacock
- QR codes TV
- QVC
- Robin Porter
- Roku
- Scripps Sports
- shoppable ads
- the trade desk
- Tim Sims
- Walmart
- Waymo
- X-Mode Social
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Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]
Tagged in:- A&E Networks
- amazon
- Amazon Pay
- Andrea Caporlingua
- Apple Pay
- Belgium
- Bordeaux
- Buy With Prime
- Carrefour
- Cedara
- Christoph von Reibnitz
- Chrome
- CNN
- criteo
- Diamond Sports Group
- doubleverify
- FOX
- France
- havas media
- Instacart
- Instagram Feed
- Instagram Reels
- jamie seltzer
- Mark Thompson
- Matt Lefever
- netflix
- new york times
- Paramount
- paypal
- Peacock
- Prime Video
- Privacy Sandhouse
- publicis
- razorfish
- Rouen
- RTB House
- Shop Pay
- Shopify
- Shopify Payments
- Sisi Zhang
- Toby Byrne
- Walmart
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Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000 employees last week – but the hits keep coming. It’s also scrapping hundreds of jobs in its ad sales division, Business Insider reports. The headcount reduction is a byproduct of restructuring its ad sales team, […]
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Generative AI’s Debacle Of The Day; TV’s Awkward Resellers?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue to fail in obviously foreseeable ways. The latest: Amazon listings that appear to have used OpenAI’s ChatGPT to generate product names and descriptions feature an identical error message, The Verge reports. Who doesn’t want to […]
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Disney Touts Its Clean Room Chops; Old Hollywood Can’t Work New Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […]
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Learnings On Ad Loads; Take Your Bets On Programmatic Gaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod Patrol The CTV ad experience is a hot topic at CES this week. Streamers and brands are exploring interactive ad units, while platforms are still trying to determine the optimal streaming ad load. But no matter how advertisers prefer to engage viewers, […]
Tagged in:- amazon
- Amazon Prime Video
- Apple Studios
- CES
- ChatGPT
- Comcast Advertising
- CTV
- Diane Wiley
- Eric Seufert
- freewheel
- James Rooke
- M&C Saatchi Performance
- MGM Studios
- microsoft
- Microsoft Advertising
- MrBeast
- netflix
- NFL Sunday Ticket
- Nick Cuniffe
- OpenAI
- openx
- Prime Video
- Quorum
- Teams
- TikTok Shop
- Twitch
- Xandr
- Xbox
- YouTube TV
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Why Machine Learning Loves Metadata; Putting The Brakes On Data Brokers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you? That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Meh. But a generative AI bot could […]
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Hypha Hype; Amazon Prime Video Unwraps Affordable Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]
Tagged in:- amazon
- Amazon Prime Video
- ana
- Charter Communications
- ChatGPT
- comscore
- Creative Center
- dazn
- Disney
- ESPN
- Gerg Walsh
- Greg James
- Group Black
- Havas Media Network
- Havas Media North America
- HyphaMetrics
- Instacart
- Ishena Robinson
- Israel-Hamas war
- Joel Finkelstein
- microsoft
- netflix
- Network Contagion Research Institute
- nielsen
- OpenAI
- Samba TV
- SoundCloud
- Spectrum
- Thursday Night Football
- TikTok
- Twitch
- URL Media
- VAB
- VideoAmp
- Walker Jacobs
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Privacy Sandbox Push And Pull; Standardize RMNs? They’re Practically From Different Planets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […]