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AdExchanger
Articles By Staff
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OPINION: Data-Driven ThinkingThe Tactical Implications Of The Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The growth of walled gardens has quickly brought media buyers through the first four stages of grief: Denial: Those little text ads don’t really work […]
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OPINION: Data-Driven ThinkingMachines Can’t Make Sweet Marketing Jazz
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Smith, senior director of product management, platform and user experience, at Turn. With all that’s been written about AI in ad tech, it’s time to check in on the […]
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OPINION: Data-Driven ThinkingBrands Need A Data Strategy That’s In A League Of Its Own
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, partnerships lead at 84.51°. Spring is in the air, and the Major League Baseball season is in full swing. In baseball, you can’t score a run for your […]
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OPINION: Data-Driven ThinkingThe Market For Ad-Tech Startups Is As Inhospitable As Ever
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Tal, CEO at Taptica. At the beginning of last year, ad tech saw a market correction. After several years of overvaluation, investors had finally sobered up. By late 2016, […]
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OPINION: Data-Driven ThinkingHow To Waste Retail Ad Dollars: Ignore Product Stock Levels, Chase Clicks
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andreas Reiffen, founder and CEO at Crealytics. If marketers are looking to waste their ad dollars, today’s digital ecosystem offers no shortage of options. They can advertise to a user […]
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OPINION: Data-Driven ThinkingAs The Facebook-Google Duopoly Fragments, Agencies Win
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Although 2017 prediction pieces are barely 90 days old, we’re seeing an important development that few, if any, mentioned: We may be […]
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OPINION: Data-Driven ThinkingWhat Comes First – The Data Or The Creative?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Bhat, senior vice president of data sciences and marketplace at InMobi. When putting together a content strategy, marketers face a big question: What comes first: the data or the […]
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OPINION: Data-Driven ThinkingThe Pain And Promise Of Beacons In Retail
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Handly, CEO at Reveal Mobile. Beacons entered the marketing landscape a few years ago with splashy headlines touting large national retail deployments and the ability to engage with customers […]
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OPINION: Data-Driven ThinkingViewability Rewards Intrusive Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. Marketers like Marc Pritchard, P&G’s global brand-building officer, are beginning to throw down the gauntlet on viewability. Few publishers have sat […]
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OPINION: Data-Driven ThinkingReady, Fire, Aim: Consumer Privacy And Mistrust In The Digital Age
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. 2016 may well be remembered as the year of mistrust. Around the world and here in America, populist movements were fueled by a rising […]
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