AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
OPINION: Data-Driven ThinkingMaking Your Digital Media Job ‘Automation-Proof’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing the human brain is conditioned to do is take shortcuts in making assessments and decisions. Without this, we’d be stuck in […]
Tagged in: -
OPINION: Data-Driven ThinkingThe Death Of The Third-Party Ad Exchange
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajeev Goel, co-founder and CEO at PubMatic. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to […]
Tagged in: -
OPINION: Data-Driven ThinkingDoes ‘Big Data’ Need To Be Rebranded?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of solutions strategy at 84.51°. I read news articles decrying the failures of big data all the time. They usually begin with how the massive amount […]
Tagged in: -
OPINION: Data-Driven ThinkingRemade FCC Sets The Stage For Creation Of New Ad Tech Giants
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The conditions created by the new regulatory posture of the Federal Communications Commission (FCC) under President Donald Trump are ripe for broadband providers to blossom […]
Tagged in: -
OPINION: Data-Driven ThinkingCan Facebook Catch Up To Google In Travel Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. […]
-
The Top Ten Programmatic Advertisers
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the […]
-
OPINION: Data-Driven ThinkingMedia Vendors Should Remember Who Pays The Bills
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Wright, CEO at iotec. In the last few weeks I have had time to think about media before the web came into our lives. Before the first “Trainspotting” and […]
-
OPINION: Data-Driven ThinkingAI Will Power The Omnichannel Revolution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, co-founder and CEO at ActionIQ. Technology revolutions are messy. I know. I lived through one with my last company, Aster Data. But if you survive a tech revolution, you are […]
-
OPINION: Data-Driven ThinkingMarketers’ Digital Romance Is Out Of Touch With Retail Reality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Mitchel, senior director of programmatic solutions at MaxPoint. The New Year was sobering for many reasons, not the least of which were reports of physical retailers closing store locations. […]
-
OPINION: Data-Driven ThinkingThe Digital Advertising Industry Has An Identity And Data Integrity Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital officer at UM Worldwide. Despite what you may have been led to believe, the real problem facing the digital industry is not […]