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AdExchanger
Articles By Staff
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OPINION: Data-Driven ThinkingIs There Such A Thing As Too Much Retargeting?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. Retargeting has been a very profitable tool for the online advertising industry, without question. Many companies built their entire businesses […]
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OPINION: Data-Driven ThinkingBrand Authenticity: Easy To Recognize, Hard To Manufacture
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer communications at 84.51°. We live in a world of handmade this and small-batch that. Organic, grass-fed, cage-free candy bars, anyone? It is pretty clear […]
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OPINION: Data-Driven ThinkingLocation Intelligence: Insights From The Inside On Consolidation Ahead
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steven Rosenblatt, president at Foursquare. Consolidation: It’s something that no industry is immune to but that many benefit from. For marketers and advertisers still learning how to leverage location intelligence, […]
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OPINION: Data-Driven ThinkingUnderstanding The Value Of Ad Inventory: Targeting Is Only Half The Battle
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arthur Hainline, director of analytics at Bidtellect. Real-time bidding’s emergence promised a lot of efficiencies and advancements in digital advertising, one of which was to establish fair prices for advertising […]
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OPINION: Data-Driven ThinkingThe Rise (And Fall?) Of The Brand-gorithm
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm […]
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OPINION: Data-Driven ThinkingFuture Digital Advertising Hiring Wars Will Be Fought Over Creatives
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Levin, CEO at Donut Media. Ask a venture capitalist how to build a great technology company and they’ll likely tell you to hire great engineers. Ask them how to […]
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OPINION: Data-Driven ThinkingAfter Apps Won Round 1, How Will We Monetize The Future Of Mobile?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The steady march from desktop to mobile has been an incontrovertible truth over the past several years. While it is obvious that mobile is the […]
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OPINION: Data-Driven ThinkingHolistic Attribution Will Not Be Achieved Anytime Soon
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing consistently mentioned at conferences by marketers and agencies is the need for simplicity and standardization – “Just tell us what to […]
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OPINION: Data-Driven ThinkingCounting On Attribution: Is It Art Or Science?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. I spent some time over the holidays with an old friend who used to work in the music business back the 1970s and […]
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OPINION: Data-Driven ThinkingMicrotargeting, Measurement Can Help Unlock In-App Brand Dollars
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Kershaw, chief product and engineering officer at Rubicon Project. In the next three years, nearly 700 million new consumers will access the internet for the very first time, according […]
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