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Articles By Staff
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OPINION: Data-Driven ThinkingCounting On Attribution: Is It Art Or Science?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. I spent some time over the holidays with an old friend who used to work in the music business back the 1970s and […]
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OPINION: Data-Driven ThinkingMicrotargeting, Measurement Can Help Unlock In-App Brand Dollars
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Kershaw, chief product and engineering officer at Rubicon Project. In the next three years, nearly 700 million new consumers will access the internet for the very first time, according […]
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OPINION: Data-Driven ThinkingIn China, Native Ads Are Getting Lost In Translation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Welby Chen, chief business officer at Inneractive. Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than […]
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Snap's S-1 Reveals A Mobile And Video Powerhouse In Hyper Growth
By Kelly Liyakasa and Alison Weissbrot Snap Inc. brought in $404.5 million in revenue in 2016, six times the $58.7 million it made in 2015 and higher than some investors had estimated, the company disclosed Thursday in its long-anticipated S-1. The popular photo, video and messaging app company aims to raise $3 billion in an […]
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OPINION: Data-Driven ThinkingIn A Matchup Against Transparency, Privacy Loses
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Green, CEO at Magnetic. Radical transparency is humanity’s natural state. Look at business organizations, the state of politics or your own personal relationships and it’s clear that people are […]
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OPINION: Data-Driven ThinkingProgrammatic Consolidation Is Coming, But Where?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Rachlin, vice president of products and R&D at Sizmek. The programmatic landscape has recently seen a rise in generic core platforms, forcing participants to look more closely at the factors […]
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OPINION: Data-Driven ThinkingStopping The Next Methbot Requires New Rules For Fighting Fraud
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. The recent report from online ad fraud-detection vendor WhiteOps about the millions of dollars lost to the Methbot fraud operation was the […]
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OPINION: Data-Driven ThinkingHow To Get The Most Out Of The Bring-Your-Own-Data Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Online advertisers have a New Jersey diner-style menu of options for using data in their campaigns, with a glut of […]
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OPINION: Data-Driven ThinkingExpect Invalid Traffic, But Don’t Tolerate Methbot
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior director of marketplace quality at The Trade Desk. The plague of invalid traffic (IVT) is well documented across the industry, particularly in recent weeks with the discovery […]
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OPINION: The Sell SiderPublishers Must Think Locally When Expanding Globally
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kumaran Ramanathan, chief executive at IDG Global Services. Global media companies – or any global company, for that matter – face a complex set of challenges when they try to equitably invest at the […]
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