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AdExchanger
Articles By Staff
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OPINION: Data-Driven ThinkingIs The NFL Using Twitter As A Digital Guinea Pig?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Zi Wang, founder and CEO at Traction Labs. Twitter deserves props for closing a live-streaming partnership deal with the NFL. It beat out Facebook, Amazon and Verizon for the […]
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Agency Check-Ins And Shake-Ups; Buyer Beware
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Couldn’t Stay Away WPP vet Kelly Clark will replace Dominic Proctor as global CEO of GroupM. Clark served as CEO of GroupM North America 2012-2015, before leaving to spend more time with his family. Prior to that he was worldwide CEO of Maxus, GroupM CEO in […]
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OPINION: Data-Driven ThinkingData Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Fain, co-founder and CEO at Cognitiv. In a time where big holding companies are expecting all buying to go programmatic – Dentsu is the latest – it is more […]
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OPINION: Data-Driven ThinkingDo Consumers Have A Right To Opt Out Of Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The arms race between consumers and advertisers goes back as far as I can remember. The battle rages on with the myriad of […]
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OPINION: Data-Driven ThinkingAd Tech And Building Trust: Lessons From Fin Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Ferry, partner and executive director of strategy at Sullivan. Earlier this summer, the SEC approved Investors Exchange (IEX) to become a public stock exchange, putting the pro-transparency startup squarely […]
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OPINION: Data-Driven ThinkingAs Digital Ad Spend Grows, CPG Marketers Still Struggle With Data Scarcity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, executive vice president at Nielsen Marketing Cloud. We all know that consumer packaged goods (CPG) companies spend a lot on advertising. In the US alone, CPG and consumer […]
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OPINION: Data-Driven ThinkingWhen Will The Programmatic Revolution Reach Customer Relationship Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift. Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship […]
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OPINION: Data-Driven ThinkingMarketers Need To Reset Their Pricing Expectations
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. We’ve seen clearing prices for display inventory rise more than 100% in the last two years, and video inventory grow more than 50%. […]
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OPINION: Data-Driven ThinkingData Science Is The New Measurement: Unpacking The Consumer Journey
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. Understanding the customer journey in a world of fragmented consumer attention and multiple devices is a hoary […]
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OPINION: Data-Driven ThinkingNo, CMOs Should Not Think Like CTOs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Or Shani, founder and CEO at Adgorithms. Marketers aren’t shy about admitting how their reliance on technologies helps them reach their customers or the data helps to understand them. Whereas […]
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