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Articles By Staff
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Criteo And HookLogic CEOs On The Logic Behind The Acquisition
By Kelly Liyakasa and James Hercher Criteo’s $250 million, all-cash purchase of retail exchange HookLogic on Tuesday was premeditated. Meaning, the two companies already knew of the other’s capabilities – and a marriage felt right for the future of both ecommerce ad tech companies, said Criteo CEO Eric Eichmann. “We’d been talking to HookLogic for almost […]
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Agencies And Consultants Borrow From Each Other’s Bag Of Tricks
By Kelly Liyakasa and Alison Weissbrot Agencies are becoming more consultative. Consultants are buying creative agencies. And systems integrators are dabbling in client strategy. “Everyone talks about online vs. offline media or creative vs. media, but when a marketer wants to change the consumer journey, we’re talking new operating models and governance,” said Glen Hartman, […]
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OPINION: Data-Driven ThinkingLet The Data Speak For Itself
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Danziger, vice president of enterprise partnerships at The Trade Desk. In Shakespeare’s “Romeo and Juliet,” Juliet famously asked, “What’s in a name? That which we call a rose by […]
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Introducing AdExchanger Talks, The Podcast For Data-Driven Marketers
Dear AdExchanger reader: Care to become an AdExchanger listener? If you’re into digital marketing and have 30 minutes to spare every couple of weeks, we invite you to subscribe to AdExchanger Talks, a new podcast focused on the people who are transforming data-driven digital advertising – and marketing as a whole. AdExchanger Talks features […]
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OPINION: On TV & VideoThe Improbable Economics Of Linear TV Addressability
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. It’s not uncommon to hear conference panelists wax quixotic about how linear TV addressability will imminently become the standard of campaign fulfillment in the United […]
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OPINION: Data-Driven ThinkingMobile Industry Fragmentation Jeopardizes Campaign Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Within the next few years, the crowded LUMAscape will have 70% fewer logos on it, which is a good thing […]
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OPINION: The Sell SiderLet’s Stop Talking About The Yield Benefits Of Header Bidding
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Header bidding is here to stay. So it’s time we stop talking about what the technology does for publishers and start talking about […]
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OPINION: Data-Driven ThinkingIs The NFL Using Twitter As A Digital Guinea Pig?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Zi Wang, founder and CEO at Traction Labs. Twitter deserves props for closing a live-streaming partnership deal with the NFL. It beat out Facebook, Amazon and Verizon for the […]
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Agency Check-Ins And Shake-Ups; Buyer Beware
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Couldn’t Stay Away WPP vet Kelly Clark will replace Dominic Proctor as global CEO of GroupM. Clark served as CEO of GroupM North America 2012-2015, before leaving to spend more time with his family. Prior to that he was worldwide CEO of Maxus, GroupM CEO in […]
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OPINION: Data-Driven ThinkingData Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Fain, co-founder and CEO at Cognitiv. In a time where big holding companies are expecting all buying to go programmatic – Dentsu is the latest – it is more […]
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