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OPINION: Data-Driven ThinkingOnline Ad Fraud’s People Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Risch, senior vice president of software client solutions at Centro. The headlines we’ve seen about bots eating billions of dollars in digital ad budget are downright frightening. Lots of […]
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OPINION: Data-Driven ThinkingThe Risky Business Of Programmatic Native
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. While some expect a surge in programmatic native this year, publishers must understand the risks that come with it […]
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OPINION: Data-Driven ThinkingHere’s How The ‘Other Guys’ Can Win Versus Facebook And Google
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bruce Falck, CEO at Turn. Much has been made recently of the issues and challenges marketers face when they put all their eggs in the Facebook or Google baskets. As Lisa […]
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OPINION: Data-Driven ThinkingPersonalized Personalization
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Dave Hanley, principal at Deloitte Digital. When businesses think about personalized marketing, they dream of true one-to-one marketing – where unique messages and content are delivered to specific customers at the […]
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OPINION: Data-Driven ThinkingA Billion People Use WhatsApp, But Messaging Apps Still Stump Market
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Africk, co-founder and CEO at Inmoji. Just hours before Facebook announced that 1 billion people now use WhatsApp, Fidelity Investments cut Snapchat’s valuation by 2%. That’s the second write-down of the messaging app maker […]
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OPINION: Data-Driven ThinkingMarketers: Embrace Today’s Consumer Complexity And Technology
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. After the Super Bowl, my family had this conversation: Wife to son: Did you watch the ads? Son: No. Wife: That’s half the fun. Son: […]
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Twitter's Next Release; Amazon's Big Bet
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Big Game The commerce brand that transformed retail without much advertising at all has embraced a decidedly old-school ad format: the 30-second Super Bowl spot. Amazon spent about $5 million to drive awareness of Echo, its voice-controlled personal assistant, in a placement expected […]
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OPINION: The Sell SiderMeasuring The Cost Of Ads
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO at PubNation. Ad ops has traditionally focused on one metric: revenue. Revenue is the ad ops’ North Star, the guiding light, the arbiter of decisions. It’s how publishers evaluate, prioritize and […]
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OPINION: Data-Driven ThinkingConsumers Will Drive The Next $50 Billion in Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Randall Rothenberg’s evangelical speech at IAB’s Annual Leadership Meeting conference ignited fresh introspection into the role that digital advertising plays […]
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OPINION: Data-Driven ThinkingCompetition And ROI Will Put Today’s Mar Tech Stack On A Much-Needed Diet
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom O’Regan, CEO at Madison Logic. The marketing technology landscape is bloated. Scott Brinker’s super graphic shows a whopping 1,876 vendors across 43 categories. Marketing tech stacks tower with layers […]
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