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AdExchanger
Articles By Staff
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OPINION: Data-Driven ThinkingBad Metrics Will Make Ad Blocking Worse
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. You can see the breakdown in accountability in digital advertising everywhere these days as conflicts of interest continuously arise. It’s why viewability has driven publishers […]
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OPINION: Data-Driven ThinkingWhy Do Web Pages Load So Slowly In A Broadband World?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product planning at MediaMath. If you ask anyone, anywhere, if they like advertising, the answer will likely be a laugh and quick “no.” From a […]
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Publishers: Stop Refusing Our Money
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Mike Zeman, director of global programmatic marketing at Netflix. Imagine you’ve walked into a convenience store to buy some milk. The cashier says, “That’ll be $5.” You hand him a $5 bill, only to be told, “I’m […]
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OPINION: Data-Driven ThinkingWho Will Win The Marketing Tech Playoffs?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, head of brands at 84.51°. As a Los Angeles Lakers fan, you might think the playoffs are the furthest thing from my mind given that it’s only September. […]
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OPINION: Data-Driven ThinkingMarketers Should Worry About Math Education In The US
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sisson, president at Wilde Agency. Today’s marketers rely more heavily on data about their audiences so they can craft personalized messages. In marketing, analytics may have always been fundamental […]
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OPINION: Data-Driven ThinkingWhat’s Holding Back Programmatic In Latin America?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Lopez, programmatic media director at Affiperf. Latin America is not usually in the spotlight for the latest ad tech happenings. But as with many types of technology, developing countries […]
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OPINION: Data-Driven ThinkingWhat The Past Says About The Future Of Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner. Despite what you’ve heard, this is not the first generation to face the rush of disruption, crumbling institutions and fortunes made by mysterious engineers. […]
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OPINION: Data-Driven ThinkingThe Problem With Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. In recent months we’ve heard some noise about the problems with using multitouch attribution to measure and optimize ad spend. Some claim attribution […]
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OPINION: The Sell SiderHow Microsoft Almost Won Digital Advertising
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. The announcement last week that Microsoft is effectively selling off its display advertising business to AOL made me a bit nostalgic. I was recruited by […]
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How Can Programmatic Inspire Audiences?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. Programmatic ad tech has made the advertising process easier, faster and more efficient, but it cannot drive great advertising strategy alone. Insights gleaned from a […]
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