AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
Forget Click-Through Rate: 10 Metrics To Track For Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo and editor at Digital Marketing Remix. Digital ad spending continues to climb, with US budgets expected to reach $42.5 billion this year and grow […]
-
OPINION: Data-Driven ThinkingBreaking Bad Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. As the hit TV show “Breaking Bad” winds down, “Breaking Bad Media” is just beginning. On screen, high school […]
Tagged in: -
OPINION: Data-Driven ThinkingIntrapreneurs: Fostering Digital’s Newest Entrepreneurs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristine Welker, vice president, publisher and chief revenue officer of Dr. Oz Magazine at The Hearst Corp. I just embarked on my third startup, and it is as thrilling as […]
Tagged in: -
OPINION: Data-Driven ThinkingWant to Make Mobile Advertising Work For You? Get Off the Cookie Diet
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Ah, the cookie. It’s the mainstay of targeted advertising and the hot button of the privacy debate. […]
Tagged in: