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Articles By Staff
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OPINION: Data-Driven ThinkingFacebook’s Anonymous Login Won’t Destroy Third-Party Apps
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Rosenberg, senior vice president of marketing at 140 Proof. Facebook has heard its users loud and clear: They want more control over their privacy. So Facebook changed the default […]
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OPINION: Data-Driven ThinkingHow Smart Risks In Ad Tech Can Yield Big Rewards
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, global chief revenue officer at eXelate. Innovation is a concept often referenced rather liberally in the advertising technology space. However, a vast majority of industry players that tout […]
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OPINION: Data-Driven ThinkingThe Business Case for Cost-Per-Thousand
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. In a recent column, Criteo CEO Jean-Baptiste Rudelle opined about the virtues of cost-per-click (CPC). I think he was right about the challenges and how […]
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OPINION: Data-Driven ThinkingThe Business Case For Cost-Per-Click
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Digital advertising moves quickly — sometimes too quickly. The market and technology has evolved significantly over the past five years to drive the […]
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OPINION: Data-Driven ThinkingMeasuring Viewability: What Do Advertisers Need To Know?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Evans, corporate development director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go […]
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OPINION: Data-Driven ThinkingHarness the Noise: How Brands Disrupt Through Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The explosion in digital data, along with the evolution of the consumer voice, gives brands the opportunity to disrupt traditional relationships with […]
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OPINION: Data-Driven ThinkingGoogle’s Nest Egg: Attainable Data From The Internet Of Things
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Fullman, director of digital strategy at Arnold Worldwide. It’s official: Google revealed yesterday that its purchase of smart home equipment company Nest closed last week. When we first learned […]
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OPINION: Data-Driven Thinking4 Wishes For Tomorrow’s Programmatic Direct Technologies
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Standardizing operations on a media management system and putting together a media plan are huge undertakings, with a ton […]
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Forget Click-Through Rate: 10 Metrics To Track For Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo and editor at Digital Marketing Remix. Digital ad spending continues to climb, with US budgets expected to reach $42.5 billion this year and grow […]
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OPINION: Data-Driven ThinkingBreaking Bad Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. As the hit TV show “Breaking Bad” winds down, “Breaking Bad Media” is just beginning. On screen, high school […]
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