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AdExchanger

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  • OPINION: Data-Driven Thinking

    Breaking Bad Media

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. As the hit TV show “Breaking Bad” winds down, “Breaking Bad Media” is just beginning. On screen, high school […]

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  • OPINION: Data-Driven Thinking

    Intrapreneurs: Fostering Digital’s Newest Entrepreneurs

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristine Welker, vice president, publisher and chief revenue officer of Dr. Oz Magazine at The Hearst Corp. I just embarked on my third startup, and it is as thrilling as […]

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  • OPINION: Data-Driven Thinking

    Want to Make Mobile Advertising Work For You? Get Off the Cookie Diet

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Ah, the cookie. It’s the mainstay of targeted advertising and the hot button of the privacy debate. […]

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