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Articles By Staff
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Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]
Tagged in:- 2X
- Advantage+
- amazon
- amc networks
- Angela Girardin Cahill
- apple
- AppTrackingTransparency
- Bounteous
- brian wieser
- Christina Wein
- Dave Matthews
- freewheel
- G/O Media
- Go Addressable
- Instacart
- Jerry Dischler
- Jezebel
- Kroger
- Mike Swartz
- NBCUniversal
- nielsen
- Nielsen ONE Ads
- Paramount+ Essential
- Paste Magazine
- Peacock
- Pixability
- PMax
- Roku
- Ronak Desai
- Ryan Heinig
- Sara Wallace
- Substack
- Vidhya Srinivasan
- Walmart Connect
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Started Slow But Getting FAST; None Of Your Business Is Back To Business
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]
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A New Industry Trade Org Is Born; Google Versus Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org that wants to address the current woes of TV advertising: Go Addressable. The industry initiative that TV and broadband distributors pushed is now a nonprofit organization, NextTV reports. Paramount is the first programmer to join […]
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The Next RMN Is Now Boarding; How Private Is Private?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. United We Target United Airlines may join the retail media network runway, reports The Wall Street Journal. The appeal is obvious. Companies with a sliver of attention during a taxi ride, or even an elevator ride, boast of their “captive audiences” – and that’s nothing […]
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Google Spills More Secrets; The Unblockables
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […]
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Chrome’s Deprecation Trial – No Ad Tech Allowed; Streamers Shed More Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]
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Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]
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Paying For Time In The Mobile Arcade; You Think A Person Wrote This?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]
Tagged in:- Ad Net Zero
- Apple's ATT
- brand safety
- Disney
- Emu Edit
- Emu Video
- google search
- Grand Theft Auto
- HeadsUp
- Hightouch
- illuma
- India
- inmobi
- Jasper Pye
- Lauren Dillard
- LiveRamp
- Meta
- netflix
- NFL
- Oracle
- Patrick Forquer
- Performance Max
- Phrasee
- Quantcast
- Ryan McBride
- SDK
- Spotify
- Strauss Zelnick
- Sweden
- Take-Two Interactive
- Toby Coulthard
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Amazon 3, Social Media 0; The Power Of Premium
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. This week, The Information reports Amazon has landed a similar partnership with Snapchat. Oh, and Amazon […]
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Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]