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Articles By Staff
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Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive
The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled with broken links, Adweek reports. Google introduced YouTube Select in 2020 as a way for buyers to purchase premium YouTube inventory, including top-performing channels and YouTube TV. YouTube sends buyers post-campaign reports with links they […]
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I’ll Start Dieting … Never; Why Brand Safety Is A Danger To The News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […]
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Can Retail’s Long Tail Tie Together?; Don’t Text And Drive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […]
Tagged in:- 7-Eleven
- amazon
- Berla Corporation
- Best Buy
- Bluetooth
- Brian Morrissey
- ebay
- Find.co
- general motors
- Honda
- IAB Tech Lab
- Jezebel
- Kroger
- Kumaresh Singh
- new york times
- openRTB
- Retail Media
- Roblox
- Salon
- Target Roundel
- TikTok
- toyota
- Vice Media
- Volkswagen
- Walmart
- Walmart Connect
- WaPo
- Washington Privacy Act
- youtube
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Why Google’s Small AI Creative Step Is A Big Leap; The News Is … Not Good
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Boxes All The Way Down Unsurprisingly, Google’s first AI-generated creative, which forms custom imagery and copywriting by prompt, was built into Performance Max, Google’s AI-operated advertising product. In a way, creative generation is the black box inside the black box of campaign optimization, […]
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Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences. One part of the update was that Google will target AI-generated content, particularly […]
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Kochava And The FTC Head Back To Court; Troubles Abound For GroupM
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]
Tagged in:- "Below Deck"
- ai
- Bravo
- BravoCon
- BrightLine
- Bumble
- ChatGPT
- CTV
- Disney
- Elon Musk
- Epic Games
- ftc
- General Mills
- Grok
- groupm
- Hugh Johnson
- KERV Interactive
- kirk mcdonald
- Kochava
- L'Oreal
- Lidiane Jones
- Linda Yaccarino
- MAIDs
- mobile ad ID
- NBCU
- NBCUniversal
- newfronts
- paypal
- Peacock
- PepsiCo
- Uber
- Walgreens
- Walmart
- Wavemaker
- William White
- WPP
- X
- youtube
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Google AdSense Changes Publisher Payouts; The Costs (And Gains) Of Generative AI
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years. Paying per impression is the industry standard for how […]
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Google And Apple Lay Their Attribution Plans; The Holdco Holdup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]
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Journos On Wall Street; IP Address Deprecation Means More Disruption
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Church And Stock News publishers have had some business model challenges lately. That’s not news to anyone. But one startup hopes to avoid the news industry’s advertiser drop-off and subscription malaise. The startup, called Hunterbrook, will commission news stories from journalists, while an […]
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A Recipe To Cut SEO Crap; Who Dedupes The Dedupers?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results. “To me, this seems like some sort of warning […]