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Articles By Staff
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GroupM North America Says Goodbye To Kirk McDonald; Meta’s Gambit Pays Off
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out at GroupM North America, Insider reports. WPP’s revenue growth tumbled in the US this year, which the company blamed on tech clients curtailing their ad spend. GroupM North America has fared particularly poorly, putting GroupM, […]
Tagged in:- Adam Gerhart
- Apple News
- chartbeat
- CNET
- Crisp
- Elon Musk
- Eric Seufert
- Fortune
- Google news
- google search
- groupm
- GroupM North America
- ipg
- Kelcie Pegher
- kirk mcdonald
- L'Oreal
- LA Times
- Meta
- Mindshare Global
- omnicom
- Pfizer
- President Joe Biden
- publicis
- pubmatic
- SmartNews
- time
- Uber
- WPP
- Xandr
- Yahoo News
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Performance Max Adds Search Themes; BuzzFeed Selling Complex Illustrates Digital Media Woes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new Performance Max search feature called “search themes,” a rare opportunity to learn from the black box that is PMax campaigns. Search themes are broad terms that can inform targeting, even if the company doesn’t bid […]
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Only The CMA Can Kill The Cookie; AMC Makes Linear TV More Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. The UK’s Competition and Markets Authority (CMA) reiterated that Google won’t be allowed to kill cookies next year unless the […]
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Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]
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Chrome Joins The Private Relay Race; Did Snapchat Miss Its Shot?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […]
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How The World’s Largest Advertisers Fared This Year; Netflix Takes A Tiny Step Toward Transparency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L’Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World’s Largest Advertisers ranking. […]
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Publishers Grapple With The “Post-Social” Web; The Plight Of The 25-Year-Old Media Planner
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […]
Tagged in:- ad agencies
- Adam Mosseri
- Adrienne LaFrance
- Apple News
- B Corp
- Ben Smith
- brand safety
- Breitbart
- Brian Morrissey
- Campbell Brown
- cmo
- Donald Trump
- greenwashing
- havas
- Instagram Threads
- keyword blocklists
- Meta
- MFA
- Semafor
- Shell
- Similarweb
- SmartNews
- sustainability
- The Atlantic
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Should Meta Stop Trying To Make Reels Happen?; Competition And Privacy Are Two Sides Of One Coin
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Facebook and Instagram flywheel, which primarily centers on direct […]
Tagged in:- Christopher Spong
- Collective Measures
- Didier Reynders
- Ebiquity
- Elon Musk
- European Court of Justice
- Facebook Advantage+ Shopping Campaigns
- ICN Annual Conference
- Instagram Reels
- Linda Yaccarino
- Margrethe Vestager
- Meta
- NBCU
- NewsGuard
- Ruben Schreurs
- TikTok
- Twitter Blue
- X Premium
- youtube
- YouTube Shorts
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Right Place, Right Time?; Amazon Makes Ads On Its Dime For The Sake Of Prime
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas for Google are YouTube and shopping ads – which means shopping on YouTube is a priority, to say the least. The newest feature for YouTube shopping is a product display control so accounts can display a […]
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TV Inventory Keeps Dwindling; The MFA And DEI Mixup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to become an even scarcer resource. US television (linear and streaming combined) will likely lose almost a quarter of its ad inventory volume over the next four years, according to media prognosticator Brian Wieser, writing at […]
Tagged in:- 7-11
- advertising week
- amazon
- Amazon ads
- Amazon Web Services ID
- ana
- Ben Rabunski
- Brian Morrissey
- brian wieser
- Chris Kane
- Colgate-Palmolive
- Disney
- FAST
- Giant Eagle
- groupm
- Gulp Media
- Hy-Vee
- jounce
- Kristin Jones
- Leap Media
- LiveRamp
- Meta
- MFA
- Mike Shields
- netflix
- RedMedia
- The 4A's
- TransUnion
- um worldwide
- Unified ID 2.0
- VML
- VMLY&R
- Wavemaker
- WeAre8
- WPP
- Wunderman Thompson