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The Trade Desk Outlines Its Retail Ad Plan; Is BeReal The Real Deal?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Jeff Of All Trades The Trade Desk CEO Jeff Green touted retail advertising as a major growth opportunity at a presentation to TTD investors this week. Green says the market could soon reach $500 billion (retail media currently makes maybe $50 billion per […]
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Is Nielsen ONE Running TARdy?; Live Free Or … Pay A Little More Here And There
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party Nielsen is gearing up to launch its cross-channel measurement platform, Nielsen ONE, in December. On Tuesday, the TV ratings giant added YouTube and YouTube TV campaigns to its “always on” Digital Ad Ratings (DAR) tool. Wait … didn’t this already […]
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This Problem Is Meta-stisizing; The New Social Growth Club Of One
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At What Point Do We Reference Myspace? Meta faces an existential crisis. It was a trillion-dollar company one year ago and is now worth a mere $370 billion. “Mere” is relative – that’s still big. But this is a make-or-break moment for Meta. CNBC […]
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The Not-So-Mysterious Advertising Slump; A Crisis Of Legitimacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession as well as in 2020, when the pandemic hit and businesses pulled the emergency break on ad budgets. Now, ad-based […]
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The Great Roku And Nielsen Alliance; Walmart Wields The Power Of The Purse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to Roku and Nielsen’s relationship as a “strategic accord.” Roku was the first streaming media platform to use Nielsen ratings and has delivered semi-annual doses of good PR to Nielsen during a dismal streak. And when […]
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Meta Fights Yet More Propaganda (From China This Time); A Reason For Hope In SKAdNetwork Documentation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential Meta claims to have taken down a Chinese political influence operation that used fake accounts to agitate and misinform Americans. The China-backed ring of accounts focused on hot-button issues, such as gun control and abortion, from both sides. This was about China […]
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Why Podcasters Buy In-Game Reward Ads; Come To TV, Ye Programmatic Powers That Be
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing downloads, Bloomberg reports. The idea is to serve mobile in-game reward ads that players click to collect some virtual loot. In exchange, the user downloads a podcast episode in the background. It’s a win-win-win for […]
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Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that carry the ads.txt spec and are tracked by Well-Known, an […]
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The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news. MIT informed the W3C last year that it would no longer host the organization. But […]
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Peril And Promise Of Non-Endemic Retail Media; Can Netflix Spin Attention Into Gold?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting […]
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Why A 1% Change In Online Grocery Sales Matters; Hollywood Stars Must Learn To Love Ad Rev-Shares
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Growthery Category Online grocery sales ticked down 1% in August compared to a year ago, according to an annual tracker from Brick Meets Click. But there’s a lot going on in that 1%. The online grocery opportunity is still big, and some of […]
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The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy […]
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Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand. As online shopping rightsizes, it must readjust. Instacart needs revenue aside from its fee […]
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The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems like an easy addition. “We have white space and eyeballs. Why not?” But the tradeoffs are always more complicated. Ben Young, CEO of the analytics company Nudge, gives an example in a blog post of […]
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Wordle Joins The Ranks Of The Ad-Supported; Begun, The Clone War Has
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them […]
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Google’s No Good Very Bad Antitrust Week; The Rise Of Frenemy Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week. Europe’s second-highest court slapped Google with a record-breaking $4.1 billion fine on Wednesday, Axios reports. Google can appeal to the EU Court of Justice, but it’s also fighting a multifront war. And […]
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Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in […]
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Insta Gets A Bit Too Extra; Validating Attention-Based Validation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
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The DOJ’s Crash Course On Search Engines; Roblox Makes Metaverse Ads A Reality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports. The tutorial is a reminder how difficult it can be to manage a Big Tech suit. […]
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Reading The Tea Leaves Of Apple Prices; Why A Salesforce CNBC Series Is Interesting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Services Company What do Apple’s prices indicate about its Services revenue plans? A lot, actually. Apple’s MO has been to increase customer lifetime value by increasing devices and prices. Apple made a brief run at the lower market with the 5C, a phone […]
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Snap’s Market Cap Conundrum; Publishers Whistle Through The Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example of how having huge engagement and high user numbers can’t necessarily offset an online ad platform that isn’t seen as a performance channel. “Overall investment with Snap has been light, considering many of our clients […]
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How YouTube Wins No Matter What; Amazon And The Streaming Experiment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding with vlogging, as popular YouTube accounts and podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube. One recent report found that YouTube is actually the biggest podcasting […]
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Can Podcasting Escape Revenue Purgatory?; Google Gives Ground On App Store Billing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption numbers are on the up-and-up … but monetization hasn’t followed. Most podcasts were originally distributed across platforms in a centralized way, so there was a strong proposition for ad tech that could serve campaigns across […]
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The Advantage Plus Advantage; How Disney’s Kingdom Becomes A Fortress
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Blackest Box The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart […]
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The Blue-Check Racket; Netflix Hires Top-Tier Ad Talent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust But Verify An Instagram fraud scheme used free-to-set-up music creator personas on Spotify, Apple Music and Deezer and a spattering of sponsored posts and press releases to convince Instagram to dish out blue-check verifications to hundreds of undeserving or outright fraudulent accounts since […]
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How VCs Can Cripple A Promising Category; Time To Build Something New
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic […]
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Tribune Quantifies The AMP Effect; The Sad State Of Newspapers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up And AMPed Out Last year, Google changed its search algorithm to take its thumb off the scale for AMP pages. Accelerated Mobile Pages are a plague on web publishers. Although they promise somewhat better site-loading times, historically, all they really do […]
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Gossip Abounds About Amazon; TikTok Takes More Political Ad Dollars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck. And the buyer will probably be a company with a streaming service. After a (debunked) rumor saying Amazon intends to buy EA, its stock surged 15% in […]
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Meta Missed The Mark Monitoring Content; Mobile Carriers In The Privacy Crosshairs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Meme Machine Considering all the fuss over Facebook’s content moderation (as in, the lack thereof), it makes sense why Meta pushes out a quarterly “integrity update.” These updates include Meta’s Community Standards Enforcement Report and Widely Viewed Content Report, which are meant to serve […]
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The Wedge Widens Between Advertisers And Twitter; Snap Gets Dinged On Privacy In Illinois
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Gets Bitter Just when Twitter thought Elon Musk was done scaring ad dollars away from the platform, a whistleblower jumped in with security breach accusations. As if advertisers aren’t already giving Twitter a wide enough berth. The whistleblower is Peiter Zatko, Twitter’s own […]