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AdExchanger
Articles By Staff
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The New Ad Tech Twinsies; Call It The Netflix Nudge
In today’s newsletter: Digital twins are marketers’ cool new AI tool; Netflix pulls a Prime Video and defaults lapsed subscribers to the ad-supported tier; and California compromises with Big Tech on two journalism bills.
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OPINION: The Sell SiderFor News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing
Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.
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Does Google Know What’s Going On Back There?; Content Creators Contend With AI
In today’s newsletter: Google gets hit with another glitch; influencers fight gen AI provisions in their advertising contracts; and political fundraising pivots as social media bars campaign ads.
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Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands?
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.
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The New Everything Shop; Are We Ready For UID3?
In today’s newsletter: Walmart’s hottest growth drivers are ads and subscriptions; why The Trade Desk’s UID 2.0 could be regulators’ next target; and how the growth of CTV content fortresses is preventing breakout streaming hits.
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Divestment Red Sirens; Criteo May Buy Skai
That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales.
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Membership Trends Boost Bundles; When Billionaires Cry Foul
In today’s newsletter: How membership bundles are creating new forms of consumer-facing partnerships; typically unflappable platforms leap to action when billionaires are harmed by bad ads; and X’s GARM lawsuit helped politicize brand safety.
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The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
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Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
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GARM Out In The Cold; What If Everyone Still Defaults To Google?
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.