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Articles By Staff
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Can Apple Have Its Cake And Eat It, Too?; Instacart’s IPO Reveal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]
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Disney Might Sell ABC; X Turns To Google For More Programmatic Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a possible buyer, Bloomberg reports. Disney CEO Bob Iger recently said he’s open to selling some of the company’s TV networks. Linear is a loss leader […]
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Nielsen Switches CEOs; Why Advertisers Can’t Save Twitter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David Kenny, CEO since 2018, will be succeeded by Karthik Rao, leader of the company’s audience measurement unit. (Nielsen split into three divisions during a business reorg […]
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Will There Be A Yahoo Renaissance?; The Generative AI Winner May Be Adobe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But it’s relevant once more with Yahoo’s re-re-rebirth under private equity firm Apollo and Yahoo CEO Jim Lanzone, former chief of Tinder and CBS Interactive, reports […]
Tagged in:- adobe
- Adobe Photoshop
- Amazon Prime
- apollo
- Billups
- CBS Interactive
- Charter
- ChatGPT
- comcast
- criteo
- DALL-E
- Disney
- EY
- Firefly
- Jim Lanzone
- Jonathan Nelson
- Marc McCollum
- netflix
- Omnicom Digital
- OpenAI
- Paramount
- Raptive
- Red Ventures
- SoftBank
- Stephanie Gutnik
- Stranger Things
- Taboola
- techcrunch
- Tinder
- Walmart
- Warner Bros Discovery
- yahoo
- Yahoo finance
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The Google Antitrust Trial Begins At Last; Can We Unload TV Ad Loads?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google economist Hal Varian taking the stand and both sides presenting their opening arguments. The case could have major repercussions, just like the government’s 1990s antitrust […]
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Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […]
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Nielsen Nixes Its Plan To Force Amazon Streaming Data Into Its Panels; Brands Feel The Wrath Of The Video Privacy Protection Act
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]
Tagged in:- Amazon TNF
- Freshippo
- Gannett Google
- gen AI
- google analytics
- Google antitrust
- Google lawsuits
- large language models
- LLMs
- Meta Pixel
- multilingual LLMs
- Nielsen Amazon
- Nielsen and VAB
- Rob Finora
- Thursday Night Football
- TNF
- TNF ratings
- VAB
- Video Advertising Bureau
- Video Privacy Protection Act
- VPPA
- VPPA lawsuits
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Google Stomps On Adalytics Analytics; It Also Settles One Antitrust Case As Others Head To Trial
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On Thursday, it released an analysis of Adalytics’ report, highlighting how advertising works on YouTube’s made-for-kids (MFK) content to prove it is not, in fact, serving […]
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Why Facebook, Google And Amazon Are Embracing Media Mix Modeling
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions.
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Nielsen Is Shrinking; Hulu Custody Battle Heats Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]