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Not An Elephant, But Can We Talk About The HIPAA In The Room?; The End Of ‘Business As Usual’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HIP-HIP- … Hooray? Meta is being sued again. (We’re sure you’re not surprised.) And this time it’s about health-related data. In June, The Markup uncovered that the websites of 33 of Newsweek’s top 100 hospitals had a Meta pixel embedded that was transmitting data […]
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Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. […]
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Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that […]
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Agencies Aren’t Fans Of Procurement; Comcast Subscriptions Stall
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A (Pro)cure For What Ails You Agencies and brand marketers are split over their view of procurement. Which is to say, marketers collaborate well with their own procurement departments while agencies begrudge the procurement folks. At least, that’s the message in a new ANA […]
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Google In The News; Comcast Considers A New Smart TV For Its Living Room
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week. On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue […]
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The Most Valuable Sites You’ve Never Heard Of; Facebook Tries Not To Piss Off Its Users
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. B2B Goes Back To Basics B2B publishers, intent-based media, SEO sites: They’re the biggest media companies you’ve never heard of, according to Brian Morrissey at The Rebooting. It’s a category that gets little attention – at least not compared to the likes of Vox […]
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Apple’s Half-Hearted Concession To Devs And Lawmakers; Roe v. Wading Into The Muck Now
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ripe For Change Earlier this year, as part of a concession to antitrust regulators, Apple started allowing certain developers to avoid paying its 30% App Store fee by redirecting users to external sites in order to subscribe – and now Netflix is taking advantage. Previously, […]
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Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce […]
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The Shein Machine; The First Shots In The Brand-Safety War On Fox
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Which Shein both does and does not want. On the plus side, Shein has […]
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It’s Time For Another AdExchanger Comic Caption Contest!
🏆 We’re hosting our next comic caption contest. 🏆 Submit your caption idea by 5 p.m. ET on Tuesday, July 25, for the chance to win a free ticket to Programmatic I/O New York in October.
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CTV Is A Dragon, But With Or Without A Tail?; And Is It Privacy Tech Or Privacy Theater?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VideoLift Breaking into connected TV isn’t easy. It takes hard-earned partnerships with dominant distributors like Netflix or Disney. TripleLift has been attempting to shoulder its way into CTV for some time by insisting that native ad formats work in CTV despite being relatively new. […]
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To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field. […]
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Money Well Spent On Time Spent Streaming; More Retail Remedies For DTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year. But programmers can’t (or […]
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Could Amazon Ditch Private-Label Brands?; Bringing Super-Highway Fees To Big Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Private Parts Amazon has been reducing the number of private-label products it sells, and leaders have also “discussed the possibility of exiting the private-label business entirely,” The Wall Street Journal reports. Many Amazon private-label product lines have slow or diminishing sales. But there’s […]
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DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud. The Department of Justice is poised to move […]
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We Have A Winner! (And It’s Microsoft); Can TikTok Steal Google’s Search Lunch?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net! Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business. “Microsoft has the proven ability to support all our advertising needs as we work […]
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Subscription Conniptions; And Why Streaming Platforms Have Issues With Ad Volume
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Death By A Thousand Subscriptions News subscriptions. OK. Entertainment subscriptions, sure. Gaming subscriptions … I can see it. But subscriptions have now taken over the economy. This year, Sweetgreen and Taco Bell started testing subscription offers, and Alaska Airlines also began testing a subscription […]
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Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear). The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. […]
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Google Offers To Spin Out Its Ad Tech?!; And Meta May Be Up Next
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. It’s unclear which products Google would transfer – although […]
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Influencers Make Bank During A Recession; Planned Parenthood Pours Money Into Meta
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Positive Influence Recession-wary brands are redirecting ad spend away from Google Search and Facebook and toward influencer marketing, Marketing Brew reports. Influencer marketing is more effective than other media channels right now, according to Junior Pence, CMO of Peace Out, a skincare brand […]
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If Minions Don’t Conquer The World, Brands Will; Criteo Is Back From The Brink
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of Gru” would be a box office hit even without swarms of TikTok-obsessed users – aka “Gentleminions” – showing up to screenings dressed in suits. That’s organic. But the Minions marketing team is also going to […]
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EU Officially Passes The DSA And DMA; Will Social Shopping Ever Become A Thing?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocs The European Parliament has voted decisively to sign two pieces of landmark legislation into law. The Digital Services Act (DSA) and the Digital Markets Act (DMA) both regulate online platform businesses much more aggressively. The DMA targets gatekeeper platforms (namely […]
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TikTok Took On Social – Next Up Is TV; Millennials Will be Haunted By Nostalgia Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok, TikTok Everywhere While other social platforms emulate TikTok’s short-form video tactics, TikTok is trying to be more like TV. (Really, it doesn’t consider itself a social media platform.) Extending the max video length to ten minutes earlier this year was one move. TikTok […]
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NBCU Struts Like A Peacock After Upfronts Haul; The Volunteers Who Keep The Internet Humming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013. Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock […]
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Let’s Write An Obit For Ad-Based Death Sites; Amazon Go Go Go, Ramping Up Store-Based Ad Tech Chops
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Grave Robbers Caity Weaver, a New York Times Magazine writer, shined a light on a gross and morbid open web practice – death-related news as an online advertising funnel. Weaver paid $900 to publish an obituary for her mother in her local paper. […]
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Slicing And Dicing Your Way To Nothing; Vogel’s Advice For Publisher Moguls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as […]
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Crisis Centers At The Center Of A Crisis; To Release On-Demand Or In-Theater (That Is The Question)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hypocritic Oath Crisis pregnancy centers, a deceptive moniker for anti-abortion nonprofit groups that target women seeking medical services and/or abortion providers, are sharpening their ad tech chops as they take advantage of new laws targeting abortion providers and the women who seek abortions, […]
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Lawmakers Call On FTC To Regulate Apple And Google; Biz Journalism Bounces Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have been roiling developers with anti-tracking policies and initiatives, like the AppTrackingTransparency framework on iOS and the Android Privacy Sandbox. But that hasn’t kept them out of the regulatory spotlight. Au contraire. Lawmakers are calling for […]
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Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform. In May, there […]
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An Update (Or Not) On Search Engines; Interpreting Apple’s Talmudic Privacy Policies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Brave published a first-year recap of its search engine. It logged 2.5 billion queries and now claims a “level of quality” that competes with Google or Bing – though Brave is a blip in terms of market share. People have thrown […]