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Streamers Bank On Email To Reduce Churn; Inside The ‘Great Agency Reset’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing. NBCU’s Peacock is using good-old-fashioned email blasts to reduce churn and increase viewership, Marketing Brew reports. Free and paid subscribers receive three to five emails […]
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Carriage Controversies Carry On; The Trade Desk’s Ongoing Googlification
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Strings Disney-owned TV channels went dark on Charter Spectrum last week when the two companies failed to reach an agreement on a new carriage pact, Variety reports. The blackout affected over 25 networks, including ESPN. It was particularly bad timing, too: […]
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Publishers Drag Their Feet On Video Ad Standards; Linear Still Rules Over TV Ad Budgets
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse Incentives In March, the IAB Tech Lab issued updated video ad inventory classifications and urged the ad industry to follow them. But so far, only […]
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Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]
Tagged in:- Alibaba
- amazon
- Amazon Prime
- Bounteous
- ByteDance
- ChatGPT
- CNN
- display
- Eric Seufert
- generative AI
- Innovid
- Karthik Rao
- Larry Hinz
- Linda Yaccarino
- mark marshall
- Mark Thompson
- Meta
- microsoft
- NBCUniversal
- netflix
- nielsen
- OpenAI
- Pathmatics
- programmatic video
- Sarah Ripmaster
- Thursday Night Football
- TikTok
- VAB
- Video Advertising Bureau
- WARC
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Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]
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Instacart’s Ads Biz Sets It Up For An IPO; Food Delivery Apps Are Checking Out AI
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next month (under the stock ticker CART, of course). Call it a thawing of the tech IPO market, which has been frozen for a year and […]
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Adalytics Says YouTube May Violate Apple ATT; Nielsen Primed To Add Amazon Streaming Data To Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for YouTube. The platform has been under intense scrutiny from research firm Adalytics. Its latest report, which accuses YouTube of serving targeted ads on kid-focused content, may have also uncovered evidence that YouTube has been violating […]
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The Trade Desk Plans To Lowball SSP Floor Prices; AI Is Coming For Live Sports
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider reports. Publishers often set minimum asking prices for their ad inventory. But their SSPs then typically tack on their own costs on top of these […]
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TikTok Takes On Amazon; Retailers Bemoan Inventory Losses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making between $3 million and $4 million per day from US consumers compared with $50 million and $60 million in Southeast Asia, one of its most […]
Tagged in:- Activision Blizzard
- amazon
- Bernstein Research
- CVS
- Dick’s Sporting Goods
- Drake
- Elon Musk
- EU's Digital Services Act
- James Kehoe
- Marc Andreessen
- mark zuckerberg
- Marshalls
- microsoft
- national retail federation
- netflix
- Nike
- Peter Thiel
- Shopify
- Snap
- T.J. Maxx
- Target
- The Home Depot
- The Weeknd
- TikTok
- TJX: Retailers
- Ulta
- UMG
- Universal Music Group
- Walgreens
- Walmart
- youtube
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Infillion Puts In Top Bid For MediaMath; Meta Courts Cash With Coupons
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include its demand-side and data management platforms, Insider reports. Sources say Infillion is making a bid of around $22 million. That’s a steal for a company […]