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Google TV’s New iOS App Is A Data Coup; The Sandbox Isn’t For Playing – It’s For Boxing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch TV, I always sit down with my two must-haves: my favorite snack and my smartphone,” Google TV product manager Hanwook Kim writes in a Google blog post on Wednesday, announcing a new iOS app that […]
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Apple Has Big Surprises In Store; Google’s News Deals Down Under
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start […]
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Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). […]
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Meta Airs Its ATT Grievances; Google Is Under Investigation In The UK (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Since You Asked … When the National Telecommunications and Information Administration (NTIA) asked what tech companies thought of Apple, Meta happily chimed in. Meta, which has lost billions of dollars due to Apple’s new tracking prompt, says its ability to innovate has been […]
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A Marketer’s PET Peeve; Edtech, Meet Ad Tech (And Its Tracking Scandals)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PET Lovers Privacy-enhancing technologies (PETs) are the industry’s latest attempt to program privacy compliance into data-driven advertising. But it’s not enough to just hire a vendor and check privacy off your to-do list. “Technology is not a silver bullet – internal governance needs to […]
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Snap Warns It Will Miss Q2 Targets; Meta Releases Political Ad Targeting Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it will miss its one-month-old revenue target, tumbling shares by more than 40% in what may be a harbinger for the industry, CNBC reports. “Since we issued guidance on April 21, 2022, the macroeconomic environment has […]
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Is TikTok Game For An App Store Dispute?; GDPR’s Bark Is Worse Than Its Bite
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On TikTok is testing in-app games in Vietnam and plans to push further into gaming, starting with Southeast Asia, sources tell Reuters. People can already share gameplay content on TikTok – like a video of them from Twitch, for example – but there are […]
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Retail Media Rookies Want Theirs; L’Oréal Pays To Take Down Paywalls In Brazil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Media Mania Feels like everyone and their Marriott – I mean, their mother – is or has a media network now. At its Digital Media Summit last week, LUMA Partners projected that retail media alone will be a $60 billion market by 2024, […]
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Senate Bill Seeks To Break Up Google; Yahoo Sues Data Scientist Hired Away By The Trade Desk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Chain A new antitrust bill on the Hill is going straight for Google’s jugular. On Thursday, a group of mainly GOP senators led by Mike Lee (R-UT), with some Democrat support, introduced the Competition and Transparency in Digital Advertising Act, which aims […]
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The Powers Of Creation, When It Comes To Creative; Facebook’s A Whale … A Beached Whale
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign. “Turn top-performing videos into ads,” is how TikTok puts it in a release. […]
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Putting The Supported In Ad-Supported; Google Turns To ‘Share Tactics’ In Canada Lobbying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Four-Minute Mile Details of the new Disney+ ad-supported tier are leaking as Disney lays the groundwork for its upfronts sales pitch. For one thing, Disney+ will carry about four minutes of commercials per hour, with zero ads for preschooler-aged accounts, The Wall […]
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Marriott To Launch An Ad Network (Because, Of Course); CTV Prepares For Ad Fraud Growth Pains
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 1% (No, Not That 1%) Hotel and travel companies are following in the footsteps of others that have embraced advertising revenue, including buy-now-pay-later companies, retailers and delivery startups … not to mention stores that have started repurposing any old surface as a distribution […]
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What’s New In Selling The News; Letitia James Lays Down The Law (Post-Roe)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl Some ad tech and publisher software companies operate their own media outlets, sometimes as a useful data collection pipeline or as a facade of respectability, so to speak. Minute Media is one hybrid example with digital-native brands, but there’s also the Blackstone-backed […]
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Hollywood Is Weary From The CTV Struggle; What’s New (Newish) And Cool In Podcasts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t […]
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Connecticut Is Now The Fifth State With Its Own Privacy Law; TikTok Time Spent Is Set To Surpass YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnecticut Connecticut has become the fifth state to pass a data privacy law. The Connecticut Data Privacy Act (CTDPA), effective July 2023, follows in the footsteps of California, Colorado, Virginia and Utah in setting statewide safety rails around consumer data collection. Like its predecessors, […]
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Shopify Gets Into Audiences (But Still Not Ads); EA And FIFA Cut Ties On Long-Time Branding Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release. The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly […]
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Did GDPR Snuff Out European Apps?; CDPs And DMPs Can Be Friends, Maybe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Lost-Gen Apps A working paper submitted to the National Bureau of Economic Research this month lays out the mathematical case for a “Lost Generation” of mobile businesses following the implementation of GDPR. In the year and a half after GDPR went into effect […]
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Innovid Needs To Innovate; Putting Test-And-Learn To The Test
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live Linear On Friday, Innovid reported its second quarterly earnings since the company went public in December and its first since closing its acquisition of TV measurement provider TVSquared earlier this year. Innovid’s revenue grew 44% YoY to $25.9 million. Excluding TVSquared, Innovid […]
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The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers. The latest crop to, uh, register […]
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Account Sharing Ain’t Just A Netflix Thing; Will Congress Pass A Real Ad Tech Tax?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a Netflix problem. Streaming platforms have largely held their tongues because account sharing does have its benefits. For example, allowing people to share accounts helps grow a service’s audience base (although some promo subscription prices practically […]
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Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT. If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not […]
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Another Antitrust Suit For Apple; Instacart Bets On Ads Over Warehouses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Squeaky-Clean Apple Apple was charged in the EU with boxing out wallet apps and payments, using its monopolistic power to force consumers to use Apple Pay, The Wall Street Journal reports. Outside payment services particularly want access to one-touch or mobile contactless purchase […]
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Pubs Push Privacy Products And Their ‘Privileged Position’; Peacock Gets Into Analytics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in a privileged position” in the new world of privacy-first advertising, Benjamin Dick, the IAB Tech Lab’s senior director of product, said at an event hosted by the group last week, covered by Marketing Brew. Without […]
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How Competitors Overcome Google’s Privacy Lobby; Comcast Struts Its Stuff
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Borking Google’s Privacy Pitch Judges and regulators have narrowly interpreted the consumer welfare standard – the mechanism that’s dictated U.S. antitrust enforcement for 40 years – so that a monopolistic business practice must be shown to directly affect consumer pricing. But that standard has […]
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Influencers Are Winning Share Of Ear Metrics; Kroger Advertising Looks Outside Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]
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Google Is Giving Performance Max All It’s Got; Why Big Tech Likes Privacy Laws All Of A Sudden
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced a new targeting parameter for Performance Max campaigns. Soon, all advertisers will be able to use “customer acquisition goals” to guide their campaigns. Performance Max is less than two years old, but it’s already taking […]
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IOS Marketing Costs Still Hinder Ecom Brands; FreeWheel Picks Up A Line Of Sight Into YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for 2022 are starting to trickle in, and young DTC brands are still suffering under the weight of their marketing costs following the hit from Apple’s ad policy changes. Manscaped, the men’s grooming brand, grew revenue […]
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Can Netflix Rescue CTV?; The Apple-Google Mobilescape
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ’Flix Flex Netflix plans to add ads. The question is, should it? And how? Whether Netflix’s plan is to woo shareholders or build back revenue (or both), company execs “didn’t have much conviction” when they announced the idea on Tuesday’s earnings call, Mike Shields […]
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Meta And Shopify Feud While Amazon Cruises; Xandr Adds A Raft Of New Data Partners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shape Up Or Shop Out Parallel news items reinforce the massive relative advantage for Amazon and its ad business compared with Facebook and Shopify in the wake of Apple’s data privacy overhaul. For years, rumors flew that Facebook was angling to acquire Shopify, The […]
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The Politics Of Privacy And Antitrust; Will Apple (Finally) Enforce Fingerprinting Rules?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharpening Their Tools Privacy and antitrust enforcement is thorny enough. But coverage often misses the most important fact: Some companies are more popular targets, and others are not. A $75 billion Google or Amazon acquisition of Activision Blizzard would be challenged. Microsoft’s deal for […]