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Infillion Puts In Top Bid For MediaMath; Meta Courts Cash With Coupons
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include its demand-side and data management platforms, Insider reports. Sources say Infillion is making a bid of around $22 million. That’s a steal for a company […]
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Google Says It Can Self-Evaluate; MFAs Begone
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its video inventory based on its own co-viewing numbers starting in January. Now the buy-side backlash is rolling in, Ad Age reports. This plan “contradicts the […]
Tagged in:- Acura
- Adalytics
- Association for National Advertisers
- BuzzFeed
- canela media
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- Elon Musk
- Eric Tourtel
- ftc
- Gen Z
- generative AI
- Gizmodo
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- McDonald's Canada
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- microsoft
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- nielsen
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- omnicom
- Ottawa Food Bank
- publicis
- Ruben Schreurs
- Taco Bell
- TikTok
- Tokyo
- youtube
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Streamwork Makes The Dream Work; Tumblr Tries To Make A Comeback
Verizon wants a distribution partnership with Disney for ESPN. Plus: Why Tumblr has been copying X (the artist formerly known as Twitter).
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Google Accused Of Tracking Children’s Data; Malvertising Makes A Malign Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second report about YouTube this summer, this one alleging that the tech giant is targeting ads to content made for kids. Adalytics claims that the installation […]
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The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy laws instead of a single national standard. But, oh the irony, tech companies lobbying at the state level is actually helping create that dreaded patchwork, […]
Tagged in:- Amanda Richman
- Amazon DSP
- amazon shoppable ads
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- Big tech
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- Google lawsuit
- google pay-per-click lawsuit
- Google Video Partners
- GVP
- Lucas Cridland
- MikMak ChannelAdvisor
- Morgan Roth
- NetChoice
- Piya Mehra
- ridge wallet
- state privacy laws
- VCDPA
- Virginia data privacy law
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Why Streaming Costs So Much; Twitter Throttles Traffic To Musk’s Rivals
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Ad-Free(dom) Streaming is getting a lot more expensive. The average cost for major ad-free streaming services has risen nearly 25% over the past year, The Wall Street Journal reports. Case in point: Disney is hiking prices for its ad-free services […]
Tagged in:- Android
- ARPU
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- Disney
- Elon Musk
- Google Chrome
- google search
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- iOS
- Jack Dorsey
- Mastodon
- Meta
- Meta Threads
- microsoft
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- Sundar Pichai
- the new york times
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- youtube
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Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t supposed to, Ad Age reports. The refunds (which Google refers to as credits) closely follow the viral Adalytics report alleging that YouTube placed TrueView ad […]
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Amazon Readies A Supply-Side Platform; The CTV Hype Train Is Losing Steam
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side platform. The company has 11 open job listings on a “PubTech team” tasked with building “the new Amazon Ads Supply Side Platform,” Insider reports. The […]
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Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]
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How To Fix Frequency; Can The Future Be D/Ciphered?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks at a time. Shira Ovide of The Washington Post explores how to avoid this unfortunate phenomenon – although it’s not an encouraging report. People can jump […]