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Spotify Touts Subs, But Ads Still Lag; For Google, Upgrade Means PMax
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid users. Most streaming TV services would hire a troupe of trumpeters to announce that news. For Spotify, though, it isn’t enough to assure investors of […]
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Now That’s What I Call SMB Service; Can Cirque du Soleil Be A Gen Z Thing, Too?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]
Tagged in:- Adam Mosseri
- amazon
- Android
- apple
- Apple's iOS
- Cirque du Soleil
- Dave Raggio
- Doceree
- Elon Musk
- Gen Z
- Instacart
- intuit
- Jean-Paul Colaco
- Kate Miller
- LiveRamp
- MailChimp
- Motorola
- NBCU
- Nickole Tara
- paypal
- QuickBooks
- Roblox
- Samsung
- Simon Owens
- SMB MediaLabs
- SpaceX
- T-Mobile
- Tesla’s Model X
- TikTok
- TurboTax
- Tycoon
- Vizio
- Walmart
- WarnerMedia
- X Corp
- xAI
- YouTube Shorts
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CPGs Court Customers Who Want MOAR; Local News Can Be Subsidized, Not Saved
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few people or causes create the vast majority of results isn’t new. But there’s a CPG craze underway to capture narrow slices of outsized customers. For instance, a growing and vocal subset of Americans proudly own […]
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A Third-Party Cookie Deadline Might Stick; LOL, They Named It PMax, Too.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers and Google partners frankly didn’t expect the initial deadlines to remain. Google Ads and Chrome weren’t ready, not to mention needing the UK data regulator’s […]
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Netflix Is Trying To Force Ads On Subscribers; The VC-Backed Busts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Watch The Ads, Please Netflix nixed its $9.99 per month Basic plan in the US and UK. It’s the streaming giant’s cheapest ad-free offering, which it likewise removed in Canada only a few weeks ago. Turns out, Netflix has also been hiding […]
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Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]
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Next Stop, Advertising; Why Marketers Really Shouldn’t Meme
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning its three flagship brands: Vrbo, Expedia and Hotels.com. This summer should be big for travel, Bloomberg reports, so travel companies are eager to capitalize on […]
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TTD Joins The Nasdaq-100; Who Has A True View On TrueView?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trading Up “Investors had gotten away from an industry they used to love, but the fundamentals are still there when you consider what percent of global ad spend is bought programmatically today versus what will be programmatic five or 10 years from now.” […]
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Is The Privacy Sandbox Ready To Play?; ChatGPT Will License Stories From AP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unboxed The Chrome Privacy Sandbox is sorta-kinda-finally ramping up to testable scale. And Google is signaling more clearly that the training wheels are almost ready to come off. Chrome 115 went live for Android on Wednesday and will be available to all users […]
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Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. But that’s not been the case following the recent Adalytics report on the Google Video Partner (GVP) program report, which revealed that YouTube campaigns include […]