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Moderating The Moderators; Will TikTok Become A Product Manufacturer?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]
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Does Pure-Play Have A Shot?; The JIC Gets Down To Brass Tacks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really in such bad shape? Index Exchange is the loudest – if not the only – voice still backing the pure-play publisher ad tech role. Co-founder […]
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Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
Tagged in:- amazon
- amc
- apple
- Cannes
- ClearLine
- comcast
- Conversion APIs
- CRM
- Disney
- Eric Seufert
- FAST
- freewheel
- ftc
- HBO
- iOS
- linear TV
- Magnite
- Mark McKee
- max
- MediaScience
- Meta
- NBCUniversal
- netflix
- Network Relays
- Paramount
- PCM
- privacy
- Privacy Manifests
- Private Click Measurement
- SKAdNetwork
- SnapChat
- streaming
- The Viewer Experience Lab
- TikTok
- Warner Bros Discovery
- wwdc
- youtube
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Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]
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Ad Revenue’s Modest Retreat; From Couch To Checkout
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop. Magna expects that ad revenue will grow […]
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Publicis Groupe Rolls Out A Retail Media Platform; Uber Launches Video Ads
AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV Can agencies help fix retail media’s fragmentation problem? Publicis Groupe launched a retail media platform on Thursday to help clients plan and measure across large networks, Ad Age reports. The platform is built on Profitero, […]
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EU Regulator Wants To Break Up Google; Snowflake Plays Both Sides Of The TV Measurement Wars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with antitrust violations on Wednesday, CNBC reports. After a nearly two-year investigation, the commission found that Google’s end-to-end ad platform violates EU antitrust law. It pointed […]
Tagged in:- AccuWeather
- ad-based carbon emissions
- carbon footprint
- Climate Shield
- DSPs
- European Commission
- European Union
- Hub Entertainment Research
- JIC
- Joel Myers
- joint industry committee
- Jounce Media
- made-for-advertising
- Margrethe Vestager
- NBCU
- NBCU Checkout
- nielsen
- Nielsen One
- OpenAP
- pixalate
- PMPs
- private marketplaces
- Scope3
- sharethrough
- Snowflake
- SSP
- Steven Smith
- US Department of Justice
- Wells Fargo
- youtube
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Signal Loss Muddies TV Measurement; Do Accountability Apps Violate Civil Rights?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling the impact of signal loss. The phaseout of third-party cookies is having a “trickle-down effect” on the TV world, says Lauren Fisher of Advertiser Perceptions, […]
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Snowflake Breaks Into Retail Media; Diverse-Owned Streaming Services Make A Pact
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with Affinity Solutions, a company that sells purchase data for targeted advertising, so advertisers can access this data directly through Snowflake’s platform. Until now, Snowflake clients […]
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Tracking The Trackers; Why Advertisers Aren’t Sweating The Writers’ Strike
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let me count the … hundreds of thousands of ways. The Markup analyzed a spreadsheet linked to a public page on Microsoft-owned Xandr’s website, and it was quite the trove of audience data. The spreadsheet contains […]