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AdExchanger
Articles By Staff
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Comic: Out of Control
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Demystifying The Ad Tech Tax?; Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech suite to help publishers and buyers track the hidden fees getting sucked up by middlemen in the bid stream. Google initially launched its tool, Confirming […]
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Viant And MediaMath, Stronger Together; Will Prime Go AVOD?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]
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CNET Backpedals On AI-Generated Content; FTC Fines Microsoft $20M For Collecting Kids' Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were completely generated by AI. But the publisher is already rethinking how it’s using AI to write content after some early missteps, The Verge reports. Half […]
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LiveRamp’s Identity Crisis; Amazon Wants To Resell Mobile Plans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy Me Maybe Could Experian acquire LiveRamp? Rumors abound, Digiday reports. LiveRamp is the data onboarding company behind the deterministic alternative ID option RampID. Whispers of a LiveRamp sale started late last year when its stock price plummeted alongside that of many other ad […]
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Search And Social Converge; The Long And Short Of It
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Elsewhere “Google” has become a verb that’s synonymous with “search.” But Google isn’t the only place to go to find content and products. Google’s own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de […]
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Comic: Swamped
By guest artist John Klossner A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Alternative IDs Under Fire In Europe; This Is What Stream Dreams Are Made Of
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]
Tagged in:- ai
- Alexa
- alternative IDs
- amazon
- amc networks
- AMC Theatres On Demand
- California Journalism Preservation Act
- Children's Online Privacy Protection Act
- Dave Peterson
- DDB Chicago
- Ekstra Bladet
- Emma Montgomery
- epsilon
- Eyeo
- Fandango
- ftc
- HBO Max
- Jellyfish
- Meta
- Nick Emery
- omnicom media group
- Prasanna Prasad
- Rasika Narang
- Ring
- Roku
- StrawberryFrog
- The Brandtech Group
- third-party cookies
- Thomas Lue Lytzen
- Tubi
- Verve Group
- Vudu
- Warner Bros Discovery
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Ad Spend’s Slow Spell; The Engagement Advantage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]
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The Metaverse Clings To Life; AI Fever You Can’t Sweat Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech’s shiny objects. Even Meta is downplaying its investment in immersive virtual worlds. Yet, despite reports to the contrary, metaverse marketing […]