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Articles By Staff
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Why Ads vs. Subscriptions Is Wrongheaded; Farm-To-Table Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some balance of both. The Athletic couldn’t get by on subscriptions alone, and BuzzFeed News died on the ad-only vine. But media companies are now creating […]
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Why AWS Is Ad Tech’s New Three-Letter Acronym; The Waterfall Runs Dry
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web Services a year ago as global head of publisher ad tech solutions. And she just recorded a podcast with Marketecture about what she’s been up […]
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Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate their businesses, and bringing that same automation to advertisers. Meta, Alphabet and Microsoft execs used the word “AI” more than 200 times in investor calls […]
Tagged in:- 1440
- affiliate marketing
- ai
- alphabet
- amazon
- Amazon ads
- Amazon DSP
- Axios
- chartbeat
- CNN
- CPC
- Elon Musk
- Google Performance Max
- HuffPost
- Melissa Chowning
- Meta
- Meta Advantage+ Shopping Campaigns
- microsoft
- Neal Richter
- Retail Media
- The Atlantic
- The Gist
- The Guardian
- Twenty-First Digital
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Criteo Is Waiting For The Shopify Deal; About Time (To Remove Its Paywall)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next phase of its integration with Shopify,” which is an update to its Shopify App Store. It’s not news that’ll set the world on fire, but Criteo maintains a drumbeat of Shopify integrations. Criteo’s Shopify merchant […]
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Why RMNs Aren’t Even About Ads, Sometimes; Time For A New Charter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.
Tagged in:- Activision Blizzard
- amazon
- Amy Lanzi
- apple
- audience data
- B2B
- brand safety
- coca-cola
- competition
- CPG
- cross-media measurement
- Digitas North America
- DoorDash
- DTC
- Erin Hutchinson
- Gen Z
- Home Depot
- Instacart
- Kantar
- Lowe’s
- microsoft
- Octopus Interactive
- publicis
- Retail Media Networks
- RMs
- Roku
- sustainability
- T-Mobile
- transparency
- TV measurement
- Viewability
- viewership data
- Wabi
- WFA
- World federation of Advertisers
- youtube
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Epic Loses, But Takes A Bite Of The Apple; The “Very Large” Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Epic Case Epic lost its appeal case against Apple, which it had accused of anticompetitive practices. However, despite the overall failure of its case, Epic did win one important and now lasting change to Apple’s App Store policies. Apple’s “anti-steering provision” […]
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Nielsen And The JIC Can’t Agree; When Search May Lead You Astray
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currency Contest Can the TV industry’s currency debate get any hotter? (For something so in the weeds, that is.) Guess so. Nielsen has formally repudiated the broadcaster-backed joint industry committee’s (JIC) video standards agreement. In a letter to OpenAP, the data vendor behind […]
Tagged in:- Amazon Prime
- amc
- AnnualCreditReport.com
- Big tech
- Bing
- BuzzFeed News
- Disney
- DuckDuckGo
- Equifax
- experian
- Freevee
- Fubo
- HBO
- hulu
- JIC
- joint industry committee
- max
- measurement
- netflix
- nielsen
- OpenAP
- Paramount
- Pato Spagnoletto
- pluto
- Salesforce
- Shira Ovide
- SnapChat
- Stagwell
- TikTok
- TransUnion
- TV currency
- TV panels
- youtube
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Twitter Gives Itself Another Bruise; A Quick SKAN Of … SKAN
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that don’t subscribe to the new $8-per-month Twitter Blue program. The rollout has, of course, been a botched job. Some celeb accounts, including Lebron James, Stephen […]
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Index Exchange Isn’t (Pure)Playing Games; Welcome To Sedona! Now Go Away
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Purity Test Independent ad tech companies – namely, The Trade Desk and Magnite – have taken their first awkward steps across the exchange with products that bridge directly to publishers (in TTD’s case) and right to agencies (in the case of Magnite). This […]
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Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when their services became (more likely than not) verboten. Drawbridge, for instance, left Europe when it became clear that regulators had cross-device graphs in their crosshairs. […]
Tagged in:- ad-based carbon emissions
- Alex Kantrowitz
- amazon
- BeReal
- CafeMedia
- Courtney Brown Warren
- Drawbridge
- DSP
- EssenceMediaCom
- EU
- europe
- gdpr
- generative AI
- Gergely Orosz
- Kickstarter
- Libby Morgan
- MediaLink
- MERGE
- Meta
- Michael Kassan
- minority-owned media
- Preeti Nadgar
- Raptive
- Scope3
- Spotify
- SSP
- sustainability
- sustainable advertising
- voice actors