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Instagram Finally Lets Links In Bios; If You Reddit, You Buy It
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Missing Link Instagram now lets users link to multiple external sites from their bio page. Sounds minor, but it’s a concession creators have begged for from virtually every social platform for years. In fact, TechCrunch reports, Instagram is only loosening the policy […]
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A Samsung Swan Song? Not So Fast; YouTube Tells Creators To Get Affiliated
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We don’t like to boast, but we did a thing: AdExchanger just won regional gold, silver and bronze awards for our editorial coverage at the 2023 Azbee Awards. Check it out, and sincere thanks to our readers! Still Searching Googlers were in “panic” […]
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Down And Dirty With DOOH; Does TikTok Win, Even If TikTok Wins?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aim At The Heart, Hit The Stomach When New York added digital screens to subway cars, Seamless and other food delivery services were natural advertisers, often showcasing food-related content or recipes. But those were actual recipes. The new digital out-of-home subway trend is […]
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Netflix Flexes Its New Ad Muscles; The Crocs Account
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media. Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers. For one, some broadcasters mix streaming and linear, Naylor […]
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Brands Want A Handle On AI Fakes And Disinfo; Let’s DTC How This Works
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]
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Goliath Is Winning At Sports; Apple’s First Advertising Antitrust Suit?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Big Or Go Home Apple, Amazon and Google (via YouTube) are now presumptive leaders for major sports broadcast deals. Apple snapped up Major League Soccer and Major League Baseball rights last year, while Amazon and Google had National Football League coups. These […]
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A Dollar Here, A Dollar There (For Dollar General); How Silicon Valley Got Unbanked
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Admission Dollar General is one of many retail chains to launch an ad platform business. And the Dollar General Media Network (DGMN), as it’s known, just added a new partner last week: Meta. The Meta ad platform can now attribute sales to […]
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Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong? Elon Musk was a splashy late get for the POSSIBLE marketing conference in Miami next week. He’s a major draw, but he comes with risks, as some brand leaders are concerned about Musk’s participation, Semafor reports. In previous […]
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Google Ads Is Fully Ditching Rules-Based Attribution; The Costs Of Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode to “data-driven attribution.” The latter is Google’s term for modeled attribution without preset rules, like that a brand’s first ad exposure or the last click […]
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TikTok Slowly Tries A US Affiliate Program; Twitter Shows Its Reco Rules
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Social Is Unaffiliated TikTok is beginning to cut US creators in on sales – aka affiliate commissions – through its on-platform shopping service, Shops. The product is being tested by pilot brand advertisers and creators, Insider reports. Posts with the affiliate tag […]