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AdExchanger
Articles By Staff
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TikTok Pixels, Use It Or Lose It; Walmart Pluses Another Plus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Problems Calls to ban TikTok in the US or compel it to sell the platform to a non-Chinese owner have placed TikTok’s data collection practices under increased scrutiny. One ancillary result is government agencies taking a crash course on tracking pixels. An […]
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Netflix Verification Hits The Market; The Metaverse Has Already Lost Its Shine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]
Tagged in:- apple
- AVOD
- AWS
- Calvin Scharffs
- comscore
- console game advertising
- Craig Ziegler
- Direct Digital Holdings
- doubleverify
- Fallout
- generative AI
- Google Amazon
- Horizon Worlds
- in-game advertising
- integral ad science
- Joy Robins
- Laura Pacas
- metaverse
- Michael Ivancic
- microsoft
- mobile games
- Nayef Hijazi
- netflix
- new york times
- Novus Media
- Nuka-Cola
- Oculus VR
- Phil Spencer
- pubmatic
- Sandro Catanzaro
- Snap
- social creator
- Talon
- TikTok
- Toni Coonce
- Twitch
- Washington Post
- WideOrbit
- Xbox
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Does DALL-E Help Or Replace Agencies? Amazon Tests A Public Sales Metric
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Unproduction Ad agencies are among the early adopters of generative AI for work. The big sell is the expense reduction when creative production and strategy is shifted at least in part to AI. Ideas, characters, background elements, colors and all sorts of […]
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I Need To FTC Your Homework; A Lukewarm Brew
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, Americans lost $800 million to social scams compared to $700 million in reported losses to phone scammers. Last year, phone fraudsters scammed people out of […]
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Is Knowing Nothing Better Than (Machine) Learning A Little?; TikTok Time Bomb
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine it previously parceled out to some advertisers upon request. Advantage+, like Google’s Performance Max, puts creative, targeting and optimization controls fully in the hands of […]
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Criteo Locks In ASOS Ads, But With A Catch; TikTok Heating Plays With Fire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business. “The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands […]
Tagged in:- ad verification
- Admob
- ai
- ASOS
- Bob Iger
- criteo
- display ads
- Elton Ollerhead
- email marketing
- heating
- Jeff Louisma
- microsoft
- news publishers
- non-endemic advertising
- OpenAI
- podcast publishers
- programmatic
- programmatic bidding
- Retail Media
- search product listings
- Social Media
- TikTok
- tiktok algorithms
- video podcasts
- watchable podcasts
- youtube
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Netflix, Leaving So Soon?; Not Exactly Recognizable As Privacy
Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy.
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All Fund And No Play Makes Jack A Dull Creator; All Systems Ro’ For TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Fund At All After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators. Meta will put its Reels Play bonus program for US Instagram users on hold, and Facebook is dropping […]
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The Unbridgeable Ad Currency Gap; Ad Fraud Is Hiding Behind iFrames And GAM
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bog Standard TV broadcasters still dispute the basics of how to count an ad impression. This week, a broadcaster-backed joint industry committee published a first pass at standards for video currency providers. Paramount, which is part of the JIC, released a template of […]
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TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]
Tagged in:- alphabet
- amazon
- apple
- attention metrics
- Audi
- audience targeting
- banner ad overlay
- BeReal
- BRIDGE
- Dan Jedda
- Erica DeLorenzo
- Gen Z
- Hive
- Jellyfish
- Lisa Abousaleh
- Liz Cole
- Mars
- microsoft
- monetization
- Nespresso
- Neutronian
- overlay ads
- profanity
- Roku
- search advertising
- Shamsul Chowdhury
- Social Media
- Stagwell
- Taylor
- TikTok
- TikTok search
- VMLY&R
- youtube