AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
Comic: The Gravity Of The Situation
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Klobuchar Unveils Antitrust Reform Bill; Walmart Buys Ad Tech From PaperG
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]
-
Epsilon Drives Revenue For Publicis; Microsoft Wants To Replace Google In Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a […]
-
OPINION: The Sell SiderEmbracing Anonymity Is The Most Effective And Safest Path To Identity
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to […]
-
Google's Cookie Plans Draw Regulatory Scrutiny; Podcast Ad Spend Is On The Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s […]
-
OPINION: Data-Driven ThinkingLessons Learned From SPO 1.0
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. Depending on when you start the clock, we’re now two to three years into the first wave of supply path optimization (SPO). Here’s what we’ve learned […]
-
TikTok And WPP Ink Early Access Deal; Advertisers Worry About Tokyo Olympics Cancellation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide […]
-
OPINION: Data-Driven ThinkingReinventing How You Market And Sell In A Digital-First World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tyler Lessard, VP of marketing and chief video strategist at Vidyard. Once upon a time, buyers consumed traditional ads across television, radio, magazines and mailers to learn about products and […]
-
Facebook Bolsters Brand Safety Tools; Apple's Privacy Day Leaves Ad Tech In The Lurch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the […]
-
Most Marketers Will Increase Spend In 2021; YouTube Readies Its TikTok Rival
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]
-
OPINION: On TV & VideoHow To Create Video Impressions Advertisers Will Value
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. The fundamentals of video ad measurement are rapidly changing. Simple reach and frequency are […]
-
DTC Companies Bet On Super Bowl Ads; Democrats Want To Legislate Big Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Advertisers, New Reality The NFL might have taken a pandemic-related revenue hit during the 2020 season, but advertisers still know that it’s the hottest property on TV. ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling […]
-
OPINION: Data-Driven ThinkingYour Custom Model Didn’t Work… Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asya Takken, senior data scientist at Alliant. Data driven marketing is at its best when powered by predictive analytics. Many brands hum along on big platform machine learning algorithms, generating […]
-
Firefox Cracks Down On Supercookies; Grindr Faces $11.7M Fine For Alleged GDPR Violation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete […]
-
OPINION: Data-Driven ThinkingPublishers Have A Window Of Opportunity To Change Google And Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO at Kargo. As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is […]
-
Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at […]
-
New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe […]
-
OPINION: The Sell SiderUnderstanding The Privacy Sandbox In 12 Minutes
In one year, programmatic advertising won’t be able to use third-party cookies. But how will the new infrastructure even work? To understand the Privacy Sandbox and its most fleshed-out proposal, TURTLEDOVE, CafeMedia Chief Strategy Officer Paul Bannister – who has spent hundreds of hours over the past year figuring out these proposals – has compiled […]
-
Comic: Brand Safe
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Brand Safety In The Post-Trump Era; Some Buyers Start To Embrace Politics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It Safe To Come Out? With the Trump circus leaving town, what does this mean for brand safety? Seb Joseph of Digiday wrote about how the political divide amongst American consumers has extended to the media channels people consume. “And it’s made the […]
-
OPINION: Data-Driven ThinkingThe Two Approaches To Identity, And What They Mean For Pubs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Meyer, Chief Architect at OpenX. While there’s no clear cut answer around what the future of audience targeting will look like, practically every proposal is supported by one of two […]
-
Brands Were On Guard Before The Inauguration; Young Audiences Flock To Local News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Reassess Marketers were hawkeyed in the lead-up to Inauguration Day on Wednesday, ready to pause, tweak or block ads from appearing against problematic content should things have gone sideways, Digiday reports. While some marketers said they planned to stick to blunt tactics, […]
-
OPINION: The Sell SiderWhy Ads.Txt Has Failed - And What To Do About It
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Roberts, founder and interim CEO of Kubient. Ads.txt was an ambitious initiative spearheaded by the IAB to clean up the digital ad supply chain and help publishers list the […]
-
Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want […]
-
OPINION: Data-Driven ThinkingShopping For Retail Media? Browse The Lessons Learned From Search Marketing First
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open […]
-
OPINION: On TV & VideoThe Fight For Pay TV Subscribers Will Be Won On Online
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Denis Crushell, CRO at Tubular Labs. With the maturity of social media platforms into audience attention juggernauts, companies like Netflix, ViacomCBS, Warner Media and NBCUniversal (among others) have all invested heavily in social video […]
-
SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The […]
-
OPINION: The Sell SiderThe Big Questions For Digital Advertising In 2021
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Just under a year ago, Google announced the deprecation of third-party cookies (3PC) in Chrome in early 2022. To replace 3PC, Google pointed to the Privacy […]
-
Snap Permanently Bans Trump's Account; IAS Acquires Amino Payments
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to imagine President Trump on Snapchat (although has anything about his four years in office made sense?) Donald does indeed have an account – with about 1.9 million subscribers – but not for long. Business Insider […]
-
YouTube Suspends Trump's Account; Google Pauses Political Ads (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Canceling The Don The bans and account suspensions just keep on coming for President Trump. On Tuesday, YouTube said that it has suspended his channel for at least a week, The New York Times reports. YouTube, which has typically been fairly slow to crack […]