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Google Shakes Off The DOJ Haymaker; Shorts May Not Make It For The Long Haul
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pass The DOJ Google faces a DOJ lawsuit that could compel the company to spin out its sell-side ad tech business. But the company isn’t overly concerned about this development, per a conversation between Marketing Brew and Google VP of Global Ads Dan […]
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What Makes A Currency?; Google’s Ad Tech May Not Be The Big Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of US broadcasters formed a joint industry committee, fronted by OpenAP, to work on new video currency standards. On Monday, the JIC published its first guidelines. The “first pass” on these guidelines establishes a baseline between […]
Tagged in:- amazon
- Amazon warehouses
- Amazon Web Services
- CRM
- David Levy
- doubleclick
- Dynamic 365
- Elon Musk
- Google Ads
- Google Cloud Platform
- Google DV360
- google search
- Jedi Blue
- jeff green
- JIC
- joint industry committee
- mediaocean
- microsoft
- OpenAI
- OpenAP
- Project Bernanke
- Project Poirot
- the trade desk
- The Washington Post
- TikTok
- TV ad currency
- video currency
- WideOrbit
- youtube
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Keep It Confidential; Taking License
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BetterWatch Out The Federal Trade Commission has no patience for companies that misuse sensitive data. The agency issued a proposed order last week against online therapy service BetterHelp, which allegedly shared consumer health data with Facebook and others for targeted advertising, including prescription […]
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Don’t Be Surprised If Peloton Launches A Media Network; Is That A Purchase, Perchance?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Switching Gears Peloton stock has plummeted more than 90% in two years. Steep job cuts and revenue declines have customers worried whether their high-end bikes and memberships might become worthless. Which makes Peloton a prime candidate to launch an ad revenue business! It’s […]
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All Mathed Out; No Need For An iOS SOS?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of its decade-long venture capital tether last year when it sold a stake to PE firm Searchlight Capital, wiping out the equity of its founders, early investors and employees. It’s a bitter outcome, reports Insider in […]
Tagged in:- ADHD
- Amobee
- Apple ATT
- Apple iOS
- David Buonasera
- DSP
- Enthusiast Gaming
- FDA
- Goodway Group
- influencers
- Instagram Reels
- Jessica Grose
- ketamine
- Linktree
- Magnite
- mediamath
- Mobile measurement
- Molson Coors
- new york times
- Nick Brien
- Ozone
- pharma advertising
- Playtika
- prescription drug ads
- private equity
- Searchlight Capital
- Singular
- social marketing
- Stephen Windegaard
- TikTok
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Can BeReal Be The Real Thing?; Simpli.fi Acquires Bidtellect
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Get Real Last year, BeReal was flying high on organic growth. Apple named it “App of the Year,” a coveted title, because the prize is sweet, sweet App Store homepage visibility. But can BeReal keep the magic alive long enough to, uhhh […]
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A Bull Or Bear On TTD?; Part Of A Balanced Breakfast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Desk Trade-Offs The investment bank Needham has both the bullish and bearish takes on The Trade Desk after the DSP reported earnings this month. And there is a compelling case in both directions.
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Angry Birds Explodes Its Paid-For Version; Social Subscription Conniptions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-Supported Bird Gets The Worm Free-to-play reigns supreme in the mobile game market. Angry Birds, a mobile gaming OG that found early success using paid downloads, is now putting all its eggs into the ad-supported basket, Ars Technica reports. Rovio had already […]
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A Spectrum Of TV Creative; PMax Concedes A Few New Advertiser Controls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Artificial Ads Advertisers can use AI to generate entire TV commercials. Wait, what? Spectrum Reach launched an AI tool on Wednesday that clients can use to input basic company information (name and location), select the desired tone for the commercial and choose one […]
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Cynically Sustainable; Was Podcast Advertising Just Wishcasting?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Means Go Privacy and sustainability are critical topics for the future of humanity, and both are top priorities for many high earners in the US and the UK. So, of course, they’re used for cynical marketing purposes and anti-competition skullduggery. With an […]
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