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Rev Shares Are In Short Supply; Will Ads Save Or Ruin Netflix?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shorts Deal YouTube’s expansion of revenue sharing to Shorts is a classic move – but with a pretty big twist, Digiday reports. Normally, Google cuts creators in on the ads it serves during or right before their video. But with Shorts, which is a […]
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Lay Off With The Layoffs Already; How TikTok Turns Up The Heat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday The new year is only a few weeks old and there have already been multiple waves of crushing tech layoffs. On Friday, Alphabet added to the carnage with the news that it’s cutting 12,000 jobs – its largest-ever reduction. The Google cuts […]
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YouTube Regains Top Billing At VidCon; A ‘Vastflux’ Of Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor last year (after seven years of top billing) when TikTok took its place for the 2022 show, which was the first VidCon following a three-year […]
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TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A New Search Engine?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok doing the podcasting thing. Insider reports that TikTok is testing a new “Podcasts” feature that allows users to continue listening to a program while TikTok runs in the background. Typically, leaving the app automatically pauses […]
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Apple Versus GDPR; Netflix Bulls Versus Netflix Bears
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Sorcery Is This The CNIL, France’s data protection authority, has been busy lately. The agency fined TikTok earlier this week, Apple a week before that and, on Tuesday, decided a case that could have important ramifications for ad tracking on iOS. What’s […]
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A MiQ-Drop Moment For Samba Ad Sales; Award Shows Must Escape Linear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics firm Samba TV’s media sales business is now in the hands of programmatic firm MiQ, Deadline reports. As part of the multiyear commercial partnership, MiQ will directly handle all of Samba’s former sales operations. Meanwhile, […]
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Putting The ‘Intern’ In Internet; Will Google Play ChatGPT Whac-A-Mole?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Tuesday, January 17. We will not be publishing any content on Monday, January 16, in observance of Martin Luther King Jr. Day. Nonhuman Capital Is AI the new intern? For one agency, the answer is “yes.” […]
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Germany Hits Google For Commingling Data; Is Green The New Gold?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Say “Nein” To Sharing The German Cartel Office, Germany’s antitrust regulator, says Google’s data processing policies violate the country’s digital competition law. Germany’s antitrust regulations go further than the EU’s Digital Markets Act to prohibit data from being shared internally by large companies […]
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The Power Of Performance; Podcasts Must Cast A Wider Net
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is a black box that uses automation to serve ads across the Google portfolio, and there’s no arguing that it’s a powerful tool. But PMax also invites tinfoil hat theories about how Google might be serving […]
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In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations coming into effect across the US. But many of the consumer tech startups at CES last week seemed blissfully unaware of such concerns, writes Tatum […]