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Articles By Staff
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OPINION: On TV & VideoHow To Connect CTV Strategy Across Platforms
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward CTV has accelerated in recent months as more people consume ad-supported streaming content at home. Yet, advertisers trying to reach those viewers can […]
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Apple To Cut App Store Fees For Small Devs; Georgia Senate Runoff Tops $100M In Ad Spending
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on […]
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OPINION: Data-Driven ThinkingNo Silver Bullet: Identity Resolution In A Cookieless World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite the significant marketer demand for identity-based solutions and the ad industry’s acknowledgment that we need a new form of identity resolution, few platforms are […]
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OPINION: The Sell SiderWho Owns Contextual?
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media at Leaf Group. As the cookie crumbles, publishers are on the precipice of a power-balance reset, and the opportunity is theirs to lose. In […]
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Vizio To Use Nielsen On Its Smart TVs; Magnite Sees Big CTV Boost
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimize digital audience […]
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OPINION: Data-Driven ThinkingWill 2021 Be The Year SPO And DPO Reconcile?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. A good compromise, “Seinfeld” co-creator Larry David once joked, is one where both parties are dissatisfied. Between ad tech’s buy side and sell side, […]
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Walmart Sells Retail Footprint In Japan; Zeotap Snags $18.5 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Betting On Ecom Sayonara, retail. Walmart is selling the Tokyo-based chain Seiyu after previously unloading its operations in the United Kingdom and Argentina. As The Wall Street Journal reports, the retail giant threw in the proverbial towel after 18 years in Japan, selling most […]
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OPINION: Data-Driven ThinkingWhy The Narrow Scope Of The DOJ’s Antitrust Suit Could Solidify Google’s Power
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The Justice Department’s antitrust suit against Google alleges that the search giant created and subsequently abused a monopolistic position in, well, search. And […]
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YouTube Defends Leaving Up Election Misinformation Videos; Trump Backs Off TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Runs Defense YouTube is defending its decision to leave up videos falsely claiming that President Donald Trump won the 2020 election, Business Insider reports. Two days after the election, YouTube said it would allow videos proclaiming false or misleading election results, but that […]
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OPINION: Data-Driven ThinkingKnown Unknowns And Unknown Unknowns: What To Expect For Privacy In 2021
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The known/unknown grid made famous by former US Secretary of Defense Donald Rumsfeld might as well have been about the state of internet privacy […]
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WarnerMedia Cuts 1,000 Jobs; Execs Cut Their Martech Spending
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were […]
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OPINION: On TV & VideoHow To Buy Unified Multiscreen TV Audiences – Despite Old Infrastructure
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ari Turner, senior vice president of sales operations at Ampersand. Scale in TV is traditionally associated with the amount of inventory. But relying on the blunt force of media tonnage is not sustainable in 2020 […]
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Biden Can’t Change US Media’s Toxicity; MediaMath, Merkle Partner For Cookieless ID Solution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide in the United States was starkly visible during the 2020 election – especially as the results rolled in last week. President-elect Joe Biden has pledged to be a “healer in chief.” But as Campaign US […]
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OPINION: The Sell SiderIt’s Time To Zero In On Demand-Path Optimization
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wenda Zhou, publisher product lead at IPONWEB. The quest for cleaner supply has been high on the buyer agenda for some time, with much written about why routes through […]
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EU Hits Amazon With Antitrust Charges; Holdcos Capitalize On Ecommerce Boom
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Shade Add to cart: antitrust lawsuit. EU regulators filed antitrust charges on Tuesday against Amazon, accusing the ecommerce giant of using its access to data to gain an unfair advantage over the merchants on its platform, the AP reports. The news comes just […]
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OPINION: Data-Driven ThinkingI Have Seen The Future Of Measurement, And It Is … Messy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of strategy, Salesforce Marketing Cloud. Measurement is a footnote – outglamorized by targeting and the opera of browsers, pushed into the corner during debates about the future […]
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AOC On Ads; Election’s Over, But It’s Still A Dicey Time For Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AOC On Ads That didn’t take long. Just two days after candidate Biden became President-elect Biden, tensions among Dem factions have already spilled out into the open. Some centrist Democrats have blamed their left-leaning colleagues for surprise losses in the party’s House majority. New […]
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OPINION: On TV & VideoNot So Fast-Twitch: Debunking Ad Tech’s Buzziest Promise To TV Advertisers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Ejsmont, VP of product management at VideoAmp. Recently, there’s been a lot of industry chatter from companies claiming they can reduce the latency of cross-channel reporting across attribution use cases, AKA “fast-twitch” reporting, enabling […]
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Clock Ticking On Disney Plus Verizon Deal; YouTube Finds CTV Traction
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney Minus The Walt Disney Co. faces a moment of truth next week with the first anniversary of its launch of Disney Plus, The Information reports. This is when Verizon customers who signed up for the service through a one-year free promotion have to […]
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OPINION: The Sell SiderBig Publishers Can Monetize Each Browser. Everyone Else Must Make Hard Choices.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Zacharski, CEO at ENGINE Media Exchange. A new browser war is here, thanks to how Google, Apple, Microsoft, Facebook and a slew of startups have positioned themselves in the data privacy debate. While […]
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What Will The Result Could Mean For Media; Brands Need Stimulus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Election Forecasting The absolute biggest question on everyone’s mind during the lead-up to the 2020 presidential election: How will media change? OK, maybe not the biggest. Regardless of who wins, expect regulatory consequences, Lucinda Southern writes as part of an Adweek staff roundup predicting […]
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OPINION: On TV & Video3 Questions Marketers Have When Measuring CTV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, GM of measurement and analytics at Innovid. We’re entering the 2.0 era of CTV. Many brands are gaining confidence that CTV provides extended reach to their linear TV campaign due to the […]
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Social Platforms Battle Misinformation ... But YouTube's Attempts Help Boost It
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lies And The Lying Liars Facebook and Twitter had their work cut out last night reining in President Trump’s wild claims – namely the false assertion that the election is being stolen from him. Trump posted this lie on both Twitter and Facebook. Twitter […]
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OPINION: The Sell SiderApple’s IDFA Changes Will Help Advertising Get Back To Its Roots
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks […]
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No More YouTube Masthead Takeovers; How Brands Promoted Voting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money to book prime real estate on YouTube by grabbing the masthead in the days leading up to Nov. 3. But now that sort of real estate domination will no longer be an option. Google said […]
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OPINION: Data-Driven ThinkingAd Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Si Crowhurst, VP of Vungle Creative Labs. In early 2021, Apple will make its unique identifier for advertisers (IDFA) opt-in – meaning users will need to consent to being tracked […]
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Facebook Selectively Applies Misinfo Rules; Big Tech Beefs Up Security Before The Election
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The […]
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OPINION: On TV & VideoHow CTV Can Help Overcome The Challenges Of ABM In A Work-From-Home World
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Benjamin Goldman, CRO and co-founder at 180byTwo. When the pandemic forced many to work remotely and face-to-face events had to go virtual or were canceled altogether, account-based marketers struggled to adapt. As workers left […]
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WPP's Q3 Ad Spend Rebound; Skift CEO Accused Of Mistreating Women
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
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OPINION: The Sell SiderFor Media Owners, A Single Customer View Starts In The Boardroom
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and […]