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AdExchanger
Articles By Staff
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Social Media May Be Hazardous To Your Health; The Google API You Hope For
Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away.
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DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors
Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS.
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How The Markets Are Made; Why So Many Solo Consultancies?
Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.
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Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green
Oracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon.
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How Snacks Conquered America; X Loses Its Brazilian Stans
In today’s newsletter: How loosened ad restrictions helped snacks take over America; Brazil’s X ban dings stan culture; and Roblox partners with Shopify as it expands real-world ecommerce to all creators.
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What’s The Endgame For Gaming Ads?; Panning Gold From Sludge
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?
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Let The Great Unbundling Begin; Why Amazon Won At The Upfronts
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.
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The Deal With Demand Gen; The Brokerages Might Be Broken
In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.
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Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk
In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.
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CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands.
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