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Get Wrapped In Excitement; Twitter Offers Huge Freebies For Q4 Buys
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s A Wrapped This week once again saw social timelines taken over by Spotify Wrapped, the audio service’s year-end user roundup of the most-played music and podcasts. In addition to highlighting Spotify’s first-party data, Wrapped has become the company’s most effective marketing tool, […]
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Keurig Dr Pepper Ticks Off Agencies; Is TikTok More TV Than Social Media?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ailment Is Worse Than The Keurig Keurig Dr Pepper sparked a rare joint agency outcry regarding an RFP for its PR business. The beverage brand issued an RFP with 360-day payment terms – meaning the brand wouldn’t have to pay for work done […]
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The Streaming Wars Have Worn Out TV; Can Elon Provoke A Feud With Apple?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can broadcast-owned streaming services handle the heat? Studios and programmers have just about had it with the Royal Rumble chaos of streaming subscription competition. Warner Bros. Discovery, for one, keeps slashing HBO Max productions to curb […]
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Yahoo’s Moolah For Taboola; The New Social Butterfly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yahoo? Yahoo has taken a 25% stake in Taboola as part of a 30-year exclusive ad deal (uhh … pardon?) that makes Taboola the primary native inventory seller for Yahoo’s media properties, The New York Times reports. The announcement leaves questions hanging. A […]
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The Power Of The Pixel; The ‘Sponsorification’ Of Amazon Search
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Dust A network of website pixels, once the ultimate ad platform flex, can now be a liability. Last week, Meta got dinged by The Markup again, this time for collecting sensitive financial data, including tax filing status, refund amounts and adjusted gross income, […]
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TikTok’s Ambition To Be Always On; Close A Linear Door, Open A CTV Window
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday. Enjoy your holiday, and may all your online orders arrive on time. A Little Bit Lauder Now Estée Lauder wasn’t a first mover on TikTok – but it was a very fast follower. The Estée Lauder […]
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Iger Iger, Burning Bright; Who Surveils The Surveillers?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. House Of The Mouse Disney has replaced CEO Bob Chapek with former CEO Bob Iger in a surprise turn. The two Bobs (real names Robert Allen Iger and Robert Alan Chapek, if you can believe it) had two rather different streaming strategies. Iger prioritized […]
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Can CMOs Market Themselves?; Big Media Says Winter Is Coming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall Street Journal reports. That isn’t new. (This is the industry that gave birth to Shingy and Gary Vaynerchuk.) But there’s been a marked uptick in CMOs using brand-building and content-writing services to try and climb […]
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All Fun And Games Until Someone Loses A Franchise; Can’t Spell “Macro” Without CMO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hasbros And The Have-Nots Companies like Netflix, Roku, Apple, Amazon and Paramount are thirsting for recognizable brands they can build a content universe around. Media franchises provide a solution. Because, apparently, people will settle for only franchises and nothing new, ever again. […]
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The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios conceive and build games. Google and Facebook were so adept at funneling players to game developers because they matched people precisely based on gaming history. […]