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Streaming CPMs Stay Sky High (For Now); Is BeReal Being Real About Monetization?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media is a sound bet. Warren Buffet’s Berkshire Hathaway, for one, just spiked its stake in Paramount. A big factor will be whether relatively high AVOD prices are maintainable over time. Netflix, for example, has been […]
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The Lifetime ‘Valueless’ Equation; Why CTV Needs SPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Lifetime Value Timed Out? It was the best of LTV, it was the worst of LTV. In mobile marketing, lifetime value (LTV) has long been considered a key metric for many data-savvy marketers. But times are changing, writes Eric Seufert at Mobile Dev […]
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Is Sustainability The New Ad Tech Tax?; TV Faces An Advertising Comeuppance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and the overcrowded programmatic supply chain just makes the problem worse. Everyone agrees that sustainability should be a priority. But changing workflows costs money, and industry […]
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Amazon’s Sponsored Feed; For TikTok, Growing Up Means Creator Rev Share
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s For Sale? Amazon has started down the path of “Googlification.” Which is to say, its search engine has flipped from primarily serving up the best organic options to servicing advertisers with the best prospecting and conquesting opportunities. There were turf wars in […]
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Apple’s Tracking Double Standard; Justifying Ad Budgets During A Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Of Apple’s Eye Apple tracks iOS users even when they explicitly choose to “disable the sharing of Device Analytics altogether,” Gizmodo reports. “Opting out or switching the personalization options off did not reduce the amount of detailed analytics that the app was […]
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The Retail Media Reality Check; TikTok Gets The CMO Touch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wags The Dog CTV is a shiny object, but retail media is even shinier. Unlike CTV, which is a maturing channel, retail media is still floating down a river of optimism and the hype is swirling. Retail media prices, for example, are […]
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Credit Cards Add More Booking To Their Books; YouTube’s Not-So-Shorts Stack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Credit Where Due Credit card companies and old-school banks are swooping in on tech and media startups. Mastercard was an early CDP acquirer with SessionM and in September bought the marketing personalization service Dynamic Yield from McDonald’s. Last year, American Express invested in the […]
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Netflix Has Ads Now; Why Big Tech Will Win Big Sports
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Net Netflix has ads. Hooray? Netflix launched its ad-supported tier last week, and Netflix Basic with Ads, as it’s called, will be, well, basic. Targeting is done by category and genre, with Nielsen, IAS and DoubleVerify as measurement partners. The ad load […]
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Microsoft Advertising Is A Supporting Character, Not A Lead; CTV Doesn’t Mean Brand Safe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft has new job listings for software engineers to develop a line of “low-cost PCs powered through advertising and subscriptions,” reports Windows Latest. It’s one of many recent cases where Microsoft Advertising supports another business line, […]
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Monopsony Gets Its Day In Court; Why Theory-First Works In Theory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants To Play Monopsony? This week, a US judge blocked a merger between Penguin Random House and Simon & Schuster, two major publishing houses. You may ask, why is a print publishing merger relevant? Partly because it’s another example of legacy businesses […]